Haier and Alibaba teamed up to launch two new Tmall custom television products

Customizing Tmall, New Year's Eve, MOOKA TV New Product Release and New Year's Eve Ceremony was held in Qingdao today. Haier and Ali once again joined forces to launch two customized Tmall new products, 55-inch 4K living room TV LS55M31 and 43-inch smart bedroom machine 43A6M, and in Tmall Haier flagship store synchronization pre-sale, beyond the expected price consumer.


Meet the general user home entertainment needs

These two televisions are based on the sales data of Tmall Mall, which selects the most popular sizes in the market, the most suitable configurations for users, and the Tmall models created at the best price to meet the needs of home users. .


Excellent prices are also excellent

During the cat campaign, 99 yuan pre-sale can enjoy 55 吋 4K machine LS55M31 event price 2899 yuan (day price 3699 yuan), 43 吋 43A6M ceremony price 1399 yuan (daily sale price of 1699), many guests and fans on site Start an appointment. The "Cross-Autumn Festival" campaign ended in the early hours of January 6th. Consumers with purchasing needs can visit the official Haier flagship store. Consumers can enjoy the benefits of the “New Year’s Eve” and enjoy the perfect living room entertainment experience.


In the first year only change

The television products purchased in the “Celebration of the New Year” purchased one year of non-human hardware performance and function failure, and users can directly replace new products. Haier TV has tens of thousands of professional service outlets and hundreds of thousands of professionals to respond quickly.


Internet + cooperation model

This joint effort of Haier and Ali to carry out the “Celebration of the New Year” is a model of Internet+cooperation. With its industry-leading customized concepts and services, and combined with Tmall back-end big data, Haier TV provides consumers with products that meet the needs of mainstream home entertainment, while Tmall builds a more efficient and smoother network for consumers. The purchase of a customized platform can satisfy tens of thousands of consumers at the same time online and place orders for customized purchases to maximize the user experience.


Whether it's going to be a cross-industry pod or an Internet-driven era change, the ultimate benefit will be consumers. In the last 2 months, Haier TV Internet brand MOOKA has been selling over 200 million yuan in an industry downturn, creating a double reputation for Haier TV in the industry and consumers. This "Cross-Autumn Festival" is expected to set off a new round of sales climax in the "winter".

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