On December 29th, Haier held a new product launch in Qingdao and officially released Tmall Custom MOOKA TV new products. The current MOOKA series TV includes 55 inch 4K living room TV LS55M31 box 43 inch smart bedroom 43A6M two. On the day of release, the two products will be pre-sold simultaneously at the Tmall Haier flagship store. The mainstream feature + low price will become the biggest killer for products to attract consumers.
It is reported that these two products are Haier's products based on sales of big data by Tmall Mall, screening the mainstream size of the TV market, and the user's purchase of the most suitable hardware configuration and acceptable price segment information. The two products use 55-inch boxes respectively. The size that two kinds of public are most willing to buy can satisfy the general consumer's use demand.
Constrained by cost factors, appearance is not the main feature of the two products. The appearance of 55-inch LS55M31 uses a narrow frame design, and in the middle of the box design adds imitation magnesium alloy wire drawing process, the overall look of the atmosphere, but due to the addition of imitating wire drawing process, the overall body looks very clean. Ideal for living room use. The 43A6M, which is positioned at the lower end, uses the most common black piano paint body. It also uses an ultra-narrow side design, with a border thickness of only 10mm, revealing a simple and practical feel.
On the hardware side, broadband dual-engine technology has achieved full compatibility with 4K content, and both products are equipped with YunOS system. One LS55M31 equipped with resolution panel to achieve 4K clear level, support for memory cards and hard disk dual expansion, built-in "4 + 4" 8-core 64-bit processor. The 43A6M is equipped with a "4+2+2" 64-bit processor and a high-brightness energy-saving screen that achieves Class 1 energy efficiency. It also supports dual expansion of memory cards and hard disks.
In terms of content, Haier TV includes hundreds of 4K videos and tens of thousands of Blu-ray movies from domestic mainstream video platforms such as Youku, iQiyi, and Tencent. In addition, the continuous scrolling of product support content, hundreds of new films are updated every year to the content library, allowing users to watch Changxin.
From the date of the conference, the two products will be pre-sold in the flagship store of Haier Tmall. The user can enjoy the preferential price of 55 yuan for the LS55M31 and 2 yuan for the 43-inch 43A6M at a price of RMB 1399 through a 99 yuan subscription. The event ends on January 6. In terms of ancillary services, in addition to implementing the three-pack services provided by the state, Haier also provides “for the first year only for repairs†service, and promises to provide direct replacement machines and deliver non-human hardware and functional faults within one year of purchase. Installed one service provides a good guarantee for the product.