Recently, the reporter saw a pair of small couples who are buying lamps for their new house during the visit. They told reporters that they originally planned to buy crystal lamps, but it is difficult to install, clean and maintain crystal lamps. Since manufacturers almost do not provide on-site installation, cleaning and other related services, it is still difficult to find professionals to do the lighting cleaning work, but she can only consider other types of products.
It is understood that in addition to crystal lamps, other lamps such as sheepskin lamps, glass lamps, etc., because of the difficulty of maintenance, have become a part of the local consumer dealers when they buy, frankly told reporters that more and more people are now When purchasing lamps, the merchants are required to provide after-sales services for the lamps, such as door-to-door installation and cleaning services. However, due to various reasons such as manpower, most dealers cannot provide related services, and the entire ubiquitous after-sales service lacks problems.
Like other industries such as traditional home appliances, the competition is very fierce. However, the current competition is only at the low-level "price war". Many lighting manufacturers do not realize the importance of after-sales service, and have not seen consumers after-sales. The desire for service, even did not realize that after-sales service is actually a "brick" in the lighting market. With the upgrade of consumers' consumption quality, the lamps are no longer a single lighting demand, but more and more become an ornament. Even high-end lamps are a symbol of the identity of consumers. The quality and price of lamps are In the event of a leap, consumers who spend hundreds of thousands of dollars or even tens of thousands of yuan to purchase lamps are no longer fishing in the water. With the upgrade of the consumption quality of lamps, consumers pay more and more attention to after-sales service. In many cases, after-sales service has become an important factor affecting consumers' purchase.
In today's highly competitive environment, only by putting the needs of consumers first, thinking what consumers want, doing what consumers do, can gain the trust of consumers and compete fiercely. never fail. Now the lighting industry is very competitive, but the after-sales service is quite lacking, even the minimum sense of service is not, this is really a big gap in the lighting industry. With the improvement of the requirements for the after-sales service of the lamps, the service will surely become the key to the success of the lighting industry in the future. Whoever is in the forefront in this regard, whoever can gain the trust of consumers will have broad development space, otherwise it will Will be abandoned by consumers and eliminated by the market.
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Hongzhun Lighting Factory , http://www.gdflashlights.com