In June 2006, the Erqi Industrial Mine Lighting Supply Station became the spokesperson of Hong Kong Nippon International Lighting Group Co., Ltd. in Henan. Under the personal operation of General Manager Zhou Rongjun of the Erqi Industrial Mine, Nippon Lighting won the victory in Henan. Recently, General Manager Zhou Rongjun accepted an exclusive interview with this reporter to interpret the successful cooperation between the Erqi Industrial and Mining Lighting Supply Station and Hong Kong Nippon International Lighting Group Co., Ltd.
Reporter (hereinafter referred to as the record): Zhou Zong, how does the Erqi Industrial and Mining Lamp Supply Station become attached to Nippon Lighting?
General Manager Zhou Rongjun (hereinafter referred to as Zhou): The Erqi Industrial Mine is an old-fashioned lighting company in Henan. For a long time, we mainly used road lighting and industrial and mining lighting products. In recent years, the market share of home lighting has been expanding, which has aroused our high attention, and also made us realize that home lighting products are bound to have great potential in Henan. Therefore, we have set a development policy for the two legs of industrial and mining lighting and home lighting, and increased investment in home lighting.
The reputation of Nippon Lighting has actually been heard, but it was not until 2006 that it began to have positive contact with it. Afterwards, he began in-depth communication with General Manager Hao Qianjun. The grand blueprint for his development has deeply touched us. The honors such as “National Exemption from Inspection†and “China Famous Brand†are only time issues, and the goal of becoming a leading lighting company in China is also not expected. Far away, we believe that the Nip brand that we care for now is a dazzling star in the near future. The spirit of Nike, which is pioneering, innovative, and refinement, is also the requirement of the Erqi industrial and mining people. We meet each other and hit it off. In June 2006, Neptune Lighting Henan Operation Center officially announced the establishment of the Erqi Industrial Mine Lighting Supply Station, and immediately began a series of campaigns.
Reporter: Henan is a relatively complicated market. What advantages does Nippon Lighting have here?
Zhou: Nept Lighting's product positioning is very suitable for Henan's market conditions and consumer demand. Its product structure is relatively complete, there are "Nippon" series for the middle and high-end market, as well as "Pu Shi" and "Green Award series" for the middle and low-end market, and the precise positioning of different consumer groups.
Everyone knows that the lamps are fragile, and problems such as damage to the accessories during transportation are inevitable. Neptune's way of dealing with this type of problem is: reply on the same day, arrival within three days, never delay. From this point we can see that Neptune's motto "It is our duty to serve every customer" is definitely not just in the mouth. As a distributor, our opinions on products and services can always be taken seriously in the first time. The company will make corresponding rectifications and adjustments in time according to our opinions. Sometimes I feel that Nike Lighting Group is modest and cautious in the face of dealers as a primary school student. Over the past year or so, I have witnessed the people of Neptune who have touched many people with their excellent service and sincerity. This may be a reason for Neptune's success.
Reporter: As far as I know, under the successful operation of Zhou Zong, Nippon Lighting has achieved good results in Henan. Excuse me, Mr. Zhou, what aspects will you focus on in the next market operation?
Week: Promotion. Although Nike Lighting has a certain reputation and influence in the Henan market, I believe that proper promotion is the key to our improvement. The Nipper Henan Operation Center has done a lot of work in this area. When the Neptune Cyclone raided Henan, the operation center cooperated with the Nippon sales team to take a carpet sweep in Henan, issued 400,000 business cards, and promoted 500,000 single pages. Zhengzhou. Of course, the promotion I am referring to is not simply at the advertising level. It should also include many, for example, we must highlight the advantages and selling points of the products, spread to our distributors and users; use the corporate culture of Nippon Lighting to influence and edify our terminals, gradually selling products to selling culture transition.
Like the dealers of most Nippon Lighting, the Erqi Industrial Mine believes that through the efforts of everyone, a new "Chinese famous brand" will be born in our hands.
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