Today, PC games and mobile games are very mature, especially in China. In 2015, China’s game market revenue was 140.7 billion yuan, an increase of 22.9%. However, the video game as a big screen is just starting. Thanks to the strong rise of Internet TV and the fermentation of operational thinking in the television field, this value is being filled up.
There is no doubt that television as a strong content terminal has a very high demand for content. Previous television relies on digital content. Today, Internet TV brings video into the living room. However, this cannot cover all of the living room entertainment. The game must be a strong demand for home entertainment. Formally, based on this, we will be highly concerned about how to enhance the game ecology in LeTV in Internet TV operations.
On July 27th, LeTV Entertainment held a conference in Shanghai entitled “Different Entertainmentâ€. With the debut of the first official brand of LeTV Entertainment, the music ecology of LeEco finally came to a conclusion.
Terminal first, content pulling
LeTV's ecological model is highly compatible with the terminal and is even based on the terminal. For this reason, we have seen LeTV, LeTV, LeTV VR, LeTV and others. And content and terminals are pulling each other. Movies, videos and games are all powerful tools that drive LeTV's sales.
For example, in the previous 531 conference, LeTV first released three eco-TVs for the big screen game - the fourth generation of LeTV Super TV X55 (Super 4 X55), price 3599 yuan standard value of 149 yuan music as Wireless game controller cool version; Super 4 X43, pricing 1899 yuan, over 4 X40, price 1699 yuan.
At the 727 conference, LeTV increased its hardware occupation in the big screen gaming ecosystem and created a limited edition super TV based on Ubisoft's well-known IP "Assassin's Creed" - the 4th generation Super TV X55. Assassin's creed limited edition, with music as cool game console cool version, price 3899 yuan.
For users, after purchasing the 4th generation Super TV X55 Assassin's Creed limited edition, you can play Ubisoft's game "Assassin's Creed: True Color" for free.
Through focused operating strategies, professional equipment and more targeted benefits are provided to enhance the game experience of players in the big-screen game scenario, and the non-core players are further transformed into core players to increase the user value of the game ecology.
This practice has been tried and tested repeatedly in the music eco-system. For example, once Prince Edward TV and TV broadcast on the moon, etc., have achieved remarkable results. This is also a reflection of LeTV's ecological operation thinking.
LeTV Super TV Game White Paper
Some people say that LeTV's ecological model is a story, but in the eyes of people who are familiar with LeTV, these stories are all fulfilled. In Jia Yueting's words, the cows that LeTV had blown were implemented one by one.
In fact, the music game ecology has been silently worked for more than a year. In Chinajoy in 2015, LeTV Entertainment has announced the strategy of eco-game cooperation for somatosensory games, and put forward five cooperation modes: IP co-education and IP for China.
Heart video + game + peripherals, boutique games + vertical accessories 020, boutique games + multi-screen experience, boutique games. One year later, what are the results?
In the area of ​​IP co-education, LeTV Interactive will cooperate with the CP to create a new chapter in IP integration by segmenting audiences, innovative gameplay, and CP. Among them, "Three Kingdoms Biography", in terms of refined operations, deeply tapped large ARPU users, and finally reached LeTV's platform revenue accounted for more than 60% of the gaming industry's platform revenue, 414 hardware free daily single day over the water 150,000 yuan results.
Under the Child and IP Precise Home User Coverage and Operational Strategy, the high download and high active value of “Pig Man†has been active in the LeTV platform for three consecutive months, and the LeTV platform DAU accounted for 56% of all channels.
Under the fine game + multi-screen experience cooperation strategy, "Sniper 3D" is equipped with a LeTV Super Gun King, which is 6.3 times more mobile than the mobile platform's large screen ARPU. "Ski Adventure", a well-known casual parkour game, ranks in the top ten in both the Super TV and the super mobile phone double-end charts, with 36% of users experiencing games on TV and mobile screens at the same time.
In terms of somatosensory games + vertical accessories +020 cooperation strategy, LeTV Entertainment's product experience innovation through large-screen games + operating activity innovation + business model innovation, also created a god-level work on a large-screen gaming platform - 》 Based on the big screen side of the first FPS super gun king game, the number of the first leg of LeGG's top 3,000 participants, the LeTV platform Zhouhuo users exceeded 5W, the price of up to 999 yuan Le super gun king on the line 6 months total sales of 24,000.
In terms of vertical accessories, LeTV continued to deepen its cultivation. At the 531 conference, it released a brand new accessory LeTV Pistol and LeEco game console. The creation of diversified vertical accessories provides a more interesting and immersive gaming experience for different types of game players. At the same time, it is backing up the content of the platform to effectively increase the daily live data of the game and the player's online duration.
Under the strategy of taking IP as the core, LeTV entertained horizontally to open up video, games, toys and peripheral products. At the conference, it announced that it will jointly create LeTV Sports, WCA, and the domestic TOP5 webcast platform to jointly create a big-screen click ecosystem era. Signed Tian Lu team & Youyou, let the big screen game into the WCA for the first time, open the game interactive live mode.
In the area of ​​communicative education, China’s first TTL game, Infinity Fantasy, took the lead. At present, TTL is the most popular smart game toy overseas. The classic TTL game currently has a revenue of over 3 billion U.S. dollars and toy sales of nearly 200 million, and "Infinity Fantasy" will also be the exclusive launcher on the LeTV platform to fill domestic players in this category. Game content is missing.
The development of China's large-screen TV games requires eco-level game leaders. At the conference, LeTV and LeTV, DataEye, and Ove Cloud.com released the “Levisions of Super TV Big-screen Game White Paper,†which aims to create Eco-service standards lead the industry and continue to create new value for users.
Specifically includes marketing articles, operation articles, technical support articles, somatosensory manipulation articles, hardware articles, content articles, and user articles. Through the perspective of the video game industry, the industry provides guidance and standards for the super video game business, as well as the interpretation of LeTV's ecological advantages and cooperation policies. At the same time, it will predict the future business model of smart TV games, while promoting the development of the industry , Full help CP to increase revenue.
Open music as the game ecology, who is the beneficiary?
Letv is an open ecological closed-loop. In terms of openness, it establishes cooperative relationships with more partners and provides users with a closed-loop experience of one-stop service.
For this reason, in the game ecology, it has attracted many partners to participate, including the world's first TTL mode 3A-level online game "Infinity Fantasy", and "Infinity Fantasy - Prequel" comics will also be launched on the LeTV platform Infinity Fantasy Zone.
In addition, in terms of somatosensory shooting, the launch of the new FPS game "Girls Assault" also marks the LeTV Platform FPS game into the 3.0 era. As the world's first FPS game, the player will protect the human body in the “Girls Assault†and open a powerful arsenal with hundreds of firearms. The login of this game also indicates that the FPS game with LeTV Super Gun King may be born with a big-screen God-level work.
Ubisoft had previously reached a deep strategic cooperation. There are also two games to be launched this time, including the super-popular Shaoguan Games "Lehman Carnival" and the Ubisoft classic deciphering action game "Prince of Persia: Shadows and Fire." Gameloft's classic game "Dungeon Hunter 5" will be paired with the LeEco game console to create a real hit for the player, allowing the Super TV seconds to become a fighting arcade. There is also a racing class work exposure - "Wild Bug 8", the game's fantasy racing and phenomenal quality will open the era of big-screen game racing.
In addition, LeTV has announced more open cooperation models, including the sharing of resources with developers. China's No. 1 game seiyuu Kosaka visited the conference site and signed a contract with LeTV to entertain as “girly assault†and “wireless fantasiesâ€. Yu Gang, director of LeTV’s big-screen game, said that in the future, LeTV will open up more red. Human resources are shared with the CP.