Beijing, China, July 31, 2007 - Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) today announced that Philips has become the top 10 overall value in the ranking of the top 100 international brands in 2007. One of the fastest growing brands. In this year's ranking, the Philips brand's total valuation has increased by 15%, from $6.7 billion in 2006 to $7.7 billion. Philips' brand value has grown for four consecutive years in the international brand rankings and has now risen from the 48th place of the world's most valuable brand last year to the 42nd.
Philip Ragnetti, chief marketing officer and managing board member of Philips, said, “We are very proud that Philips has grown for the fourth consecutive year in the ranking of the top 100 international brands. This achievement once again proves that Philips follows its “sense The achievements of the brand promises, namely "design for you", "easy experience" and "innovation advanced", have become Philips' services and solutions for consumers and professionals. Purpose and commitment."
Dr. Jürgen H?usler, CEO of Interbrand Zintzmeyer & Lux, said that “Philips brand value once again showed an amazing growth rate. The 15% increase in brand value reflects not only Philips' brand The investment has paid off, and it also shows that the brand's core philosophy resonates with consumers. For Philips, simplicity is more than just a topic, but the company's business philosophy - by focusing on core business and improving operational efficiency Philips successfully simplifies the organizational structure and thus reduces costs; and by focusing on customers and their needs, Philips has proved its long-lasting appeal to consumers through its unremitting efforts. We firmly believe that Philips is good. Brand positioning will generate greater benefits from future development opportunities."
In 2004, when Philips launched its “Being Good at Heart†brand campaign, it ranked 65th among the top 100 most valuable brands in the world, with a total brand value of US$4.4 billion. By 2005, the Philips brand value ranking had risen to 53rd, with a total brand value of 5.9 billion euros.
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About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE trading code: PHG, AEX trading code: PHI) is the world leader in quality life and core technology for medical ship protection, providing products, services and solutions that follow the "fine The brand promises that the heart is simple and simple. Headquartered in the Netherlands, Philips has approximately 125,800 employees in more than 60 countries and its 2006 sales of 27 billion euros, in medical diagnostic imaging and patient monitors, energy-efficient lighting solutions, personal care and home The world is leading in electrical appliances and consumer electronics. For news about Philips, please visit:
Philips ""sense is simple and simple"
As part of the transition to a market-oriented company, Philips introduced its new brand promise in 2004 to its heart and mind. For Philips, “sense is simple†has become Philips' code of conduct, ensuring compliance “Design for youâ€, “Easy to experience†and “Innovative and advanced†are the three levels to realize Philips' mission to timely introduce meaningful technological innovations to improve people's quality of life. Philips will further improve its mind. Practiced in all aspects of the company, not only applied to the company's internal business process development, as the company's cooperation with consumers and suppliers - open, transparent and easy to cooperate; but also applied to employee work and market-oriented products And service.
Brand valuation of Interbrand Zintzmeyer & Lux
* Brand value is based on a method developed by Interbrand about 20 years ago, and more than 4,000 brands have been valued so far. The brand value is calculated based on the net present value of the revenue that the brand is expected to produce, and its time span is from July 1, 2006 to June 30, 2007. For brands that are valued, the brand value must be at least $2.7 billion; one-third of the proceeds must come from outside the country; marketing and financial data must be publicly available; and have a broader visibility outside of their direct consumption business.
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