Seeing is LG OLED TV and curved LCD TV than black

Enter this year's autumn TV new season this year to enter the release period, reviewing several companies that have debuted around the OLED TV and curved LED TVs in the standings and selection. Konka and Skyworth have made it clear that OLED has entered the lead-in period, and Hisense and TCL believe that the timing of OLED TVs is not yet mature and remains to be seen. So what about OLED TVs?


LG, the strongest OLED TV, made a scientific laboratory theme tasting in Beijing last night, allowing Beijing's media friends to experience a positive PK of LG OLED TVs and curved LED LCD TVs. The dark scene, the thin beauty value, and the color reproduction ability of the screen are several dimensions that make the media friends more intuitively understand the unique charm of the LG OLED TV.


Mr. Jiang Shouxuan, General Manager of LG Electronics China Black Power Division

In view of the immaturity of OLED TVs bombarded by friendly companies, Mr. Jiang Shou-hyun, general manager of LG Electronics' China Black Power Division, said that some new concepts similar to ULED TVs in the market are only partially modified on the basis of LCD TVs and have been exaggerated. Innovation, "Leap", this is a marketing gimmick. LG, as a promoter of OLED technology, we will not just say, but let everyone see with their own eyes, and choose to use an empirical approach to witness the leaps and differences between OLED TVs and LCD TVs.


PK site

What is different from the past is that this event is not only performed in a dark atmosphere, but also uses a comparative experiment with a 4K LCD TV to vividly and intuitively demonstrate the extraordinary charm of LG OLED TVs. It is unmatched by any LCD TV. The ultimate visual experience.



Figure: LG OLED TV (left) can show the ultimate black, 4K LCD TV (right) can not be all black

At the event, the LG OLED TV EG9600 stood side by side with several 4K LCD TVs including ULED TVs. The lab instructor turned off the lights in the audience and experimented with LG OLED TVs and 4K LCD TVs in full darkness. When the two TVs display the same picture, the flowers in the OLED TV are suspended in the dark night. The details are clearly visible and the colors are rich. The screen of the 4K LCD TV cannot be completely black, but it is grayish and bright, and the accuracy of the picture quality and color is also greatly reduced. This just reflects the essence of the LG OLED TV and LCD TV in the light of the fundamental difference. Unlike LCD TVs, which rely on LED backlights, LG OLED TVs have for the first time abandoned their backlights and achieved organic pixel self-illumination. The 33 million sub-pixels on the LG OLED TV (4K resolution) are independently controlled. Some pixels that need to display pure black can be directly turned off. This achieved remarkable blackness that blended with the environment in the experiment, as well as true reduction and three-dimensional enrichment. This is something that any LCD TV on the market can't match, and it's also the pain in the hearts of all LCD TVs.

To music to thin - the future of science and technology frontier home life

In addition to picture quality, the LG EG9600 also boasts the ambiguity and depth that other 4K TVs do not have. The unique principle of self-illumination of organic pixels makes it possible to create curved surfaces that are free of distortion and brushing, as well as a superior telepresence experience. When the TV turns to the side, it can clearly see the LG EG9600's consistent color and picture; while the contrast of several LCD TVs is not only the color distortion, the leakage of light is to let the viewing greatly reduced. In terms of the TV body, the LG EG9600 can achieve a stunning thickness of two coins, while the contrast LCD TVs require at least five coins even in thin places.


Figure: LG OLED TV EG9600 (left) has a slimmer body that goes far beyond LCD TVs (right)

LG also equipped the EG9600 with an upgraded LG webOS 2.0 smart operating system, which allowed TV operations to be easily returned and achieved "simple switching, simple discovery, and simple connection." This is much faster than the Android smart operating system that competes on the field.

LG believes that all forms of speculation and marketing are currently flooded with the current TV market. There are many brands that have shaped some new concepts to emulate OLED TVs, such as ULED TVs. Although the speculation is massive, the essence is still based on LCD TVs. Local improvement, even if it is exaggerated as "innovation" or "leap", it is difficult to escape self-deception. The real innovation depends on the mastery of cutting-edge technology and strong R&D and innovation. Mastering the leading display technology has mastered the future. LG Electronics used such an on-site comparison test to prove to its consumers that it is a better choice.

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