China's TV machine factory rushes to deploy vertical integration of supply chain

After the technology leaders such as Chi Mei, AUO, TSMC, and Delta Electronics competed in the LED industry, and vertically integrated the supply chain, the Chinese LED TV brand is also not a fuel-efficient lamp, to emulate Samsung. (Samsung) vertical integration of supply chain and TV brand model, as a powerful outlet for LED, trying to open the bow in the LED TV and lighting market, has been closely watched by Taiwan and Korean businessmen.

China's LED TV market penetration rate has repeatedly hit a peak, attracting local brands in mainland China to compete for business opportunities.

In view of Samsung's vertical integration of the supply chain and the advantages of the TV brand, its LED TV brand as a powerful outlet for LED epitaxial and packaging, so that the market for LED packaging and module production in 2010 will continue to climb, recently, mainland China LED TV brands such as Tsinghua Tongfang, Skyworth, Hisense, Changhong, etc. also began a large-scale operation to vertically integrate the supply chain of the upstream die, midstream module and downstream system.

Tsinghua Tongfang, Skyworth, Hisense, Changhong and other LED TV brand TV manufacturers are laying out LED chips and modules through self-investment, strategic alliance and joint venture, and expanding the existing LED TV operation layout to the lighting field. Actively invest in LED lighting system design and development.

Not only LED TV, the market share of LED backlights for desktop displays in China has also risen sharply since 2010. According to relevant institutional data, LED desktop displays produced in China currently account for 70-80% of the global total.

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