21ic MediaTek Inc. launched MT6236, an EDGE mobile phone chip solution for the mid- to high-end market. The powerful CPU supports exquisite and smooth 3D wallpaper, Internet Widgets and other user interfaces, supporting full-page browsing and full-screen touch. Control operation, a variety of super-standard video recording, camera and other multimedia formats, as well as high-end performance such as HVGA large screen upgrade. In addition to providing mobile phone manufacturers with a more powerful and cost-effective multimedia mobile phone platform, MT6236 also gives them more flexible and innovative space to make differentiated products, while also breaking consumers' definition of traditional functional mobile phones. The experience of providing user interface, Internet access, and multimedia can be upgraded to a higher level.
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According to ABI Research, SMS-based models will account for one-third of the market for feature phones in 2015. Although smartphones are constantly being touted by the public, few people have noticed that feature phones in 2010 are still Occupying 75% of the overall mobile phone market, most consumers in emerging markets still choose feature phones with complete specific features but relatively cheap. Of course, due to the emergence of smart phones and the increasing popularity of mobile phone use of social networking sites, many consumers have increased their expectations for features and services provided by feature phones, such as community communication. According to industry analysis, most consumers in emerging markets still tend to buy a functional phone with reasonable price. In addition to existing SMS and MMS functions, they also need simple mobile Internet access. This is also the mobile phone manufacturer and community website. The huge business opportunities that the industry has seen.
MediaTek MT6236 is aimed at this ethnic group and market, based on a large number of user experience feedback, summed up the developed differential development platform. With powerful CPU and multimedia capabilities, the MT6236 supports optimized user interface (Fancy UI) effects, multiple wireless connectivity and Opera Mobile browsers, and features advanced true color video playback and superior digital camera performance. The foundation helps mobile phone manufacturers develop innovative products with rich applications, high performance differentiation and customization, such as full touch, super online experience, full multimedia playback and photo phone.
The general manager of MediaTek Xie Qingjiang said: "With the continuous popularization of mobile phones, consumers' demand for differentiation has been increasing, and the requirements for personalization of functions, interfaces, and experiences of mobile phones have become higher and higher. MediaTek MT6236 Launched to meet the market demand for differentiated and personalized mobile phone products, mobile phone manufacturers can develop a unique differentiated mobile phone product series based on MT6236, a differentiated application development platform based on their own positioning and product features. Different innovation capabilities and stand out in the fierce market competition."
The user interface (UI) is often one of the most important indicators to attract consumers and greatly enhance the user experience. The Fancy UI of the MT6236 is unique, equipped with a 3D main menu, dynamic wallpaper and Internet Widgets, and supports full-screen touch operation. The HVGA large-screen upgrade provides flexibility for mobile phone manufacturers to add third-party value-added applications, greatly enhancing the user's intuitive interface experience. At the same time, the Internet Widgets of the MT6236 also allow users to enjoy the newly added application functions only on smartphones on feature phones.
In terms of network applications, MT6236 supports wireless broadband and Opera Mobile browser widely recognized by users around the world. It supports Wi-Fi hotspot login, which is more smooth when rendering pages, zooming and dragging, greatly improving the overall speed of mobile browsers and online experience. Compatible with iPhone and Android. The MT6236 allows users to use the mobile network more economically and quickly.
In audio and video applications, the MT6236 has powerful audio and video playback and recording capabilities, which can achieve perfect full-screen and black-free smooth playback, and achieve true color effects. Mobile phone manufacturers can develop high-quality video phones and music accordingly. Mobile phone. The MT6236 not only supports all popular video formats (MJPEG, MPEG-4 and H.264) and various resolutions from HVGA to D1, but also supports various movie download video formats. The innovative flexible codec design also Support 1080p HD video format playback. In audio, the MT6236 can support MIDI, WB AMR, AAC, AAC+, eAAC, digital music and other audio formats. In addition, the MT6236's high-definition true-color quality allows users to experience realistic dynamic images, making them ideal for full-screen multimedia applications.
The MT6236 performs equally well in camera applications, and its advanced digital camera performance is the most complete of the current 5 megapixel handsets, even surpassing the performance of 5 megapixel handsets. The MT6236 supports four-way panoramic image capture, which combines three images into one panoramic image and enhances the anti-shake function. It also has face detection, smile shutter and other functions, which can completely replace the portable digital camera. Self-portraits, portraits, landscapes, and community shots can all be achieved with the MT6236, which helps handset manufacturers develop personalized end products such as camera phones that enable self-portraits and record life communities.
Chen Guanghui, general manager of Aux Communications, said: "The MT6236 mobile phone solution of MediaTek is not only highly integrated, but also provides rich functions and flexibility to achieve differentiated end products, which can help us quickly develop a series of practical, Unique personalized mobile phone products can better enhance the use of mobile phone users, in order to win the recognition and love of consumers, based on MT6236 series of featured products have been listed"
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