Shanghai: Development of various lighting and lighting markets

The market is changing from time to time. In mid-July, this market development trend, which has been accumulated by many variables, is slowly changing people's impression of Shanghai's various lighting markets.
Merchants in the Shanghai Lighting City in the Liuying section of Hongkou District have recently been troubled by some business operations. However, with the title of the largest lighting product distribution center in Shanghai, the vehicles that the door advances are often connected end to end. Every lunch time, there are always a large number of people who come to solve the "belly problem" before the food stalls in front of the market. In addition, this market has such a unique landscape: in front of the market, you can always see some people who buy waste products, they will receive scrapped wires, energy-saving lamps, ballasts and even complete The luminaire product is smashed and the material of “value” is selected. The pieces are on the sidewalk, piled up in piles, and there are often many plastic woven bags alongside, and it seems that there are quite a lot of things collected. This also reflects from one side that the merchants in the Shanghai Lighting City usually maintain a large number of after-sales services, so they will produce so many “waste products”.
On the same day, Liuying Road, Liuying Lighting City, due to the relatively ideal environment and location, the passenger flow is woven every weekend, which seems to have become an obvious formula and law of this market operation, so that every time the merchants arrive at this time The paragraph is as busy as a war. The sales staff who usually "stay in the store" in the store, at this time take the initiative to attack, have come to the store, in order to find their target customers and implement "offensive" in the first time.
Many of the merchants in the third floor of the Greenland Lighting Market have completed their respective renovations, and the entire market is welcoming guests in a new look. Some dealers told reporters: "At present, we are all in possession and only owe the wind." The Dongfeng in his mouth refers to the popularity index of the entire market. The newly-opened Opal store has set up inflatable arches in front of the market for several consecutive weekends, setting aside the promotion. At the same time, the market management and the merchants in it have also made a lot of efforts, but the work in this area needs to be further strengthened.
Zhabei District Chengda Lighting City has a business scale of nearly 20,000 square meters, but the empty space in front of the main entrance of the market is relatively small, and because it is facing the new road of people and people, this "one acre three points" It has become a land of gold and gold. When the peak season comes, it will become a must for the promotion business.
The "Yellow Line" was originally built on the third floor of the Jiajia Building Materials Shopping Center. It was mainly engaged in the operation of sanitary ware and sanitary ware products. Now it is mainly engaged in lighting products. According to Ju Zirong, deputy general manager of Jiajiajia, lighting products will be the leading project for the future development of home decoration. The current market transformation work is in full swing. The reporter saw on the third floor of the shopping mall that with the establishment and opening of a large-scale specialty store of more than 200 square meters, such as Shepherd, Weiwo, Mingyuan, and Yizhao Lighting, the lighting store on the third floor of Jiajiajia has begun to take shape. As these lighting brands mentioned above are all in the middle and high-end routes, this further strengthens the impression that Jiajiajia gives consumers high-end lighting stores.
The decoration is close to the "yellow line". In June, many merchants also carried out the decoration of the store. Now the reporter saw that most of these merchants have completed the renovation work and are operating normally. Compared with the original appearance, the image of the newly renovated shop is often more imposing and the taste is more upscale. As a large-scale lighting store within the “yellow line” of Shanghai, the impression of the homemakers is that the market development is stable and the business operations are normal and orderly.
Compared with other markets, the operation of Dongfang Road Lighting City is relatively stable. The merchants have changed little and the business map has no major ups and downs.
At the same time in the Jiuxing Building Materials Market, the Jiuxing Building Materials Market is as busy as ever. According to the staff of the Jiuxing Market Management Office, the number of lighting and lighting dealers in the entire market has grown to more than 180. During the visit, the reporter noticed that the lighting manufacturers in the market are trending from south to north. Many shops in the northern part of the market that originally operated other building materials have changed to operating lighting products, and these new lighting products are distributed. In the business, many shops are linked to signs such as Philips and Op. The market competitiveness of these leading lighting brands is surprising.
In general, the whole lighting market in Shanghai gives reporters the feeling that the market scale is expanding and many dealers' operations are gradually approaching the middle and high-end consumer layers, which is consistent with the continuous improvement of Shanghai consumers' life index in recent years. .



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