“It’s time to get hot.†​​When talking about the smart community application that was short-lived in 2014, security practitioner Lao Huang said, “In the past few years, smart communities have been too small, profits are too low, and related technologies are immature. Many manufacturers It will not spend a lot of energy on this piece; in the past two years, with the maturity of AI and other technologies, the community AI transformation is time to make a comeback."
The smart community can be regarded as a mini version of a smart city. It is a market concept. From the perspective of market construction, it can be divided into two major categories: one is the transformation of traditional old communities to improve the level of informationization; the second is to build new communities. , coordinating the construction of intelligent applications.
Whether it is new or post-change, it involves more government cross-departmental collaboration, and IOT, security, AI, big data, and so on. In the face of these seemingly large but cumbersome and reduced structure smart city projects, many small technology companies were unable to cope at all, but the small-scale integrators were reluctant to intensively. The main contradiction is whether the cost of the technology application and the cost of the property can be matched.
As far as the current development momentum is concerned, the community AI transformation will become a scent of everyone.
Why do you want to do this?Before figuring out why community AI will lead to competition in the track, first understand what factors will lead to community AI transformation worth doing.
From the perspective of government managers, many first-line and super-first-tier cities have had large population movements and large housing rentals. How to ensure smooth information and orderly management is worth considering. Community AI can open up relevant data, accelerate the horizontal extension of e-government, fully guarantee the safety of the floating population, and enable relevant policy information to be uploaded, improve the government's efficiency and service capabilities, and enhance the image of governance.
From the perspective of the public, community AI can change any way of behavior in the community, including life, study, entertainment and so on. By then, the whole community is like a whole network. Through technology empowerment, it can make your life more intelligent, humanized and convenient, and enhance the comfort, safety and happiness of your life.
In public and private, community AI is a big plus for everyone. But the question is, why is the wisdom community that has nothing to do with Baili always promotes no results? Why does the blueprint of the theory disappear without a challenge?
Why didn’t you do it before?The scope of community AI transformation is very wide. Before that, no manufacturer can provide complete systems and products. At the same time, due to the low threshold of community AI technology, many small projects are crowded with many manufacturers. Their hardware and software are difficult to be compatible with each other, limiting collaborative development.
At this time, integrators are required to be responsible for building the entire platform. However, due to the fragmentation of the market, large integrators rarely enter, and most of the integrators in the market have insufficient strength, which results in many participants in the system construction, but lacks the final The authoritative leader of the squadron is difficult to gain momentum.
In the view of another real estate developer, in addition to the two points mentioned above, community AI is difficult to promote, mainly because the participants' understanding of the smart community is different.
In their eyes, community AI is always for the purpose of "better selling", as a gimmick to enhance the house highlights to go faster inventory. The subsequent household experience, services and other factors are not the key considerations.
As far as technology providers are concerned, many small and medium-sized manufacturers have not fully investigated the specific needs and personal needs of residents in the early development and application of products, and lacked the authenticity of data related to people, housing and affairs. Detailed collection and analysis and processing; just blindly stacking services, simply to grab the site, take the lead, fool things, for intelligence and intelligence, so that many products can not be used after development, landing.
Standing on the side of the property company closest to the residents, they have invested the most energy and handled the most daily problems, but they also earned the least profit, which is the lack of a long-term viable, most realistic profit model and operation method. . Over time, many intelligent services have become dull and tasteless.
Although the community AI is a high-level form of the future city, the most powerful real estate developers are not willing to sink into the service, the most technically strong equipment vendors are not capable, and the most enthusiastic property lacks a sustainable service foundation. It is even harder to make the road of community AI.
Why can I do it now?Facts have proved that the lack of harmonious interests and synergy alone can not promote the sustainable development of smart communities. The better and faster advancement of community AI needs to combine the wisdom of all parties.
From the perspective of real estate developers, on March 27 this year, Vanke, chairman of Vanke, said at the annual conference that Vanke should be strategically positioned from “urban support service providers†to “urban and rural construction and living service providersâ€. Set the goal of the leader in the rental industry.
This passage can also be understood as: Vanke will officially enter the property circle. This means that the entry of more resources can better link the parties to seek more development and operation models and promote the development of smart communities.
The efficiency of big house enterprises is always high and astounding. A few days ago (April 25), Vanke made a force in the field of intelligence, proposing a new generation of products to advocate "Wanke Zhijian", using AI intelligence, mobile Internet, new energy three core technologies to create more than 100 application scenarios, To provide more services to the owners.
Taking the life scene related to “Child Care†as an example, “Wanke Zhizhuang†designed the following security solutions:
“Dangerous Zone Entry Warning†– If the child enters the underground garage or other dangerous areas without being able to take care of it, the camera captured by the community camera will automatically alarm on the display to quickly notify the security guard.
Vanke Smart Community “Anti-Lost Management System†– In the future, all the exits of the community will be set up to provide unaccompanied children with access to the alarm system and promptly notify the security guard.
"Children's Abnormal Behavior Early Warning Management" - Children are unaccompanied for more than 10 minutes, children are lying on the ground and other abnormal conditions, and the security is quickly notified.
In this regard, it has been mentioned that the smart community and the real estate industry are very different from the approval and reporting. The real estate company may lack Internet thinking and do not solve the needs and pain points of the residents. In the view of Lei Feng.com, the development of smart communities has been stagnant for many years. Large-scale housing enterprises like Vanke have entered the smart community industry. No matter which level of community AI is finally promoted, it is undoubtedly of great significance for the popularization and promotion of community AI.
In addition to the well-known real estate, property and other related companies, scene search machines such as Ali, Tencent and other Internet behemoths are also involved.
In fact, their admission logic is not difficult to understand. As the longest carrier for human activities, the community has been spent indoors for a long time and has produced a lot of living data. Nowadays, the traffic dividend of the mobile Internet has been “weakâ€, and the mobile application market is already a strong Matthew effect pattern of strong and weak. It is foreseeable that the battlefield of future data traffic will transition from the mobile Internet to the offline "Internet of Things", and more traffic will be transferred from online to offline.
Attracted by this huge traffic portal, on December 22, 2017, Tencent officially released the first intelligent community open platform “Tencent Heiner†to connect with property, residents, government and media with technologies such as cloud computing, big data and artificial intelligence. And community service providers to form a one-stop solution for “Internet + Community†to create a healthy environment for smart communities.
“Tencent Haina†can provide owners with “Internet +†services such as smart access control, smart parking lot and online complaints repair. Users only need to pay attention to the WeChat public number in their community to enjoy efficient and convenient property services. Improve satisfaction.
There is a place where Tencent is indispensable to Ali. On March 9 this year, Ali also officially released the “Nailed Future Communityâ€, which uses Internet, technology such as cloud computing, big data, artificial intelligence, etc. to realize the ecological links of government, property, residents, community new retail and other ecological reinterpretation. The management thought and business form of "Internet X Community".
In their view, in the field of Internet, many large-scale property companies have developed self-operated platforms, and through their own platforms to change management efficiency, and even through the platform to achieve business expansion. Small and medium-sized property companies still have to break through in the field of Internetization due to high costs and poor understanding of the Internet industry.
Nail nail future community will build a one-stop community service platform, allowing property companies to enter the mobile office era at low cost, reduce costs and increase efficiency, provide housekeeping online services to owners, and quickly build smart communities.
A true smart community should complete the four basic points of "hardware + software + platform + service". That is, the households can control the smart hardware in the community or the home through the mobile APP. The property can have software background observation data, and all the data can be docked to the government based on the analysis of the cloud formation system, allowing residents, property, government, merchants, etc. Can benefit.
It is foreseeable that with the entry of real estate and Internet giants, the platform and service ills of the smart community market will be solved; but for the software and hardware, it needs to be solved by technical security vendors. In fact, for this market, The traditional security giant Oriental Net Power has realized it earlier.
During the AI ​​Security Summit held by Lei Feng Network, Dr. Wan Dingrui, vice president of Dongfang Net Power and general manager of Shenzhen Vision, once said, “The community will become one of the main battlefields of urban security and the home battle of the future Eastern Net Force. one".
In his view, the community has a distinct segment of the scene, and it faces four major challenges:
Floating population management: The mobility of urban population is great, which poses great challenges for security.
Comprehensive community management: comprehensive management of key personnel management, housing and housing management, community fire safety, equipment and facilities. If only relying on “manual methods†for visit inspection, the pressure on grassroots community management is huge, and efficient management methods are urgently needed.
Basic data governance: The community basic data collection and maintenance level requires more intelligent means; the real-time, accuracy and effectiveness of data need to be improved.
Safety and convenience: The intelligent management of the old community for the visit of people and vehicles needs to be improved, and there are potential safety hazards; similar to express delivery, take-out service, residents' convenience and safety precautions have certain contradictions. Residents cannot truly enjoy the convenience brought by technological development.
In the face of the above four points, Dongfang Netpower proposed two main solutions, as well as a core technical framework:
First, relying on deep learning and other technologies to achieve smart and refined management;
The second is to solve community governance problems through multiple information perception and data analysis techniques;
A complete technical framework for sensing, data management and storage, and applications is also available. According to Wan Dingrui, the intelligent security community solution launched by Dongfang Netpower is a product that combines face recognition, video structuring, big data and other self-developed technologies with community scene applications. It solves security well. At the same time, the last mile of the puzzle realizes the fusion value of 1+ 1 》 2 . The convergence of basic data has greatly improved the efficiency of community-based urban public security, public management, public services and grassroots construction.
He also added that in the future, Dongfang Net Power will also provide more personalized services, eliminate different information silos, and make information flow flow in the community, resulting in the value of different combinations of sectors.
The last mile of the entrance battle
The community has got the world.
In the IOT era of the upcoming "Internet of Everything", the community will be the core element of the future IoT era, which will bring together the technology, society, housing and car. The value will be self-evident. Different from the previous smart community construction, with the continuous maturity and application of new technologies such as Internet of Things, cloud computing, artificial intelligence, and big data, more potential value of the community will be discovered.
The community is the last mile of the offline, and it is a key link in the large-scale Internetization. It is also an indispensable action for the offline industry and the Internet of Things. With the presence of industry giants including Ali, Vanke, and Oriental Netpower, the emergence of community platform products will become simple. By then, no matter whether it is the Internet giant or the security giant or the property, it will not let go of this trillion-level market.
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