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challenge
   In recent years, the application of digital screens in shopping malls has grown rapidly, from the previous individual behavior to a common behavior, and the mall deployment screen has become a feature of publicity. In order to satisfy the tenants and advertisers in the mall, in addition to the industry-leading merchant positioning and high-quality information traffic, the economical way of transmitting information and advertising will also receive much attention.
   solution
   With this in mind, Spain's wireless network and interactive advertising solution provider AWAMedia has released a high-performance network with 360-degree LED screen viewing from any angle, and selected 1-2-1VIEW digital signage system to manage the LED screen of the network. .
   AWAMedia's headquarters operations center uses the 1-2-1VIEW network management system. The system can manage broadcast-quality image quality, real-time information transmission, and preset pictures and animation codes on multiple screens of the network.
   The 1-2-1VIEW system based on Linux embedded can remotely arrange the content of each time and screen through the interface, and provide dynamic publishing and precise tracking for multiple screens, realizing the functions required by AWAMedia.
   Angel Gallardo, CEO of AWAMedia, said that we need an economical solution and a solution that can manage the growing screens of our many countries and locations. We chose the 1-2-1VIEW system not only for good cost performance, but more importantly, it was able to manage hundreds of screens remotely and conveniently.
   Case analysis
   Prior to the launch of the Spanish mall's system, the system had been tested in a charity tennis tournament at the Telefonica Stadium in Madrid. The entire game was reported by two AWA-mounted circular LED screens and an interactive video wall controlled by the 1-1-1VIEW Ninja N207 IP media player. Following the successful installation of Telefonica Stadium, AWAMedia installed LED screens in 20 locations in Spain, including Spain's largest and most prestigious Mallord Plenilunio shopping center.
   Generally, there are 1-2 screens in each location, and the Ninja N207 player in 1-2-1VIEW can play both real-time information and pre-stored video content. The player and AWA's HotSpot wireless connection, and connected to the central and local servers of the AWA headquarters, the system will be unified real-time updates through the media management system.
   The 1-2-1VIEW media management software accurately records broadcast data and maximizes statistics to date and time as well as individual screen content. The entire system is centrally operated through the intuitive system management console at AWAMedia's headquarters.
   Retail solution
   By running the 1-2-1VIEW Digital Signage System and the top-of-the-line DynaScan LED screens, AWAMedia offers a unique and compelling way for shopping malls to attract customers. In addition, because of the cutthrough data exchange method, this new type of advertising platform has a good influence on the busy shopping mall environment and the advertising effect. The release covers reports on fashion, jewelry, cosmetics, automotive and property, as well as special reports such as Formula One racing events. In addition, AWAMedia also broadcasts free charitable activities related to non-official organization NGOs.
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