For the history of e-book development, this should be a landmark scene. Last week, Amazon.com announced that since April this year, Amazon has sold more e-books than paper books. According to sales records, Amazon sells 100 books of paper and Kindle electronic books can be sold. 105 books. Amazon’s CEO Jeff Bezos said that they have been looking forward to this day’s arrival, but none have come to think of it as soon as possible. As Amazon stated in its statement: "We have sold traditional printed books for 15 years, and we only sold Kindle books for 4 years."
Thanks to the "cheap version" of readers for people who have always been concerned about the book publishing industry, Amazon's achievements in e-book sales will not be surprising. As early as last July, Amazon’s e-book sales had already exceeded hardcover books. Although for Amazon, the publication of this data proves the success of its e-book strategy. But for most mainstream media publishers, change takes time and it is a real challenge.
The surge in Amazon e-book sales has benefited from the "cheap version" of the Kindle e-book reader launched in April this year. This reader costs $114. Although users will be forced to endure their accompanying advertisements when using them, this does not affect people's love for this reader. Today, this Kindle e-book reader is already Amazon's best-selling product, and it also makes sense to drive sales of e-books.
Earlier, there were constant rumors that Amazon will launch a tablet computer using Android this year. Then, the electronic reading function will become the core function of this tablet computer. Its role is far more than an e-reader, and it may be a "secret weapon" used to compete with the iPad. "Like music, which enhances the connection between the iPod and the iPad and the iPhone, the e-book also plays the same role for Amazon's tablet computers," said Internet analyst Jordan Rohan.
The total market did not exceed the number of printed books. With the publication of these data, some people began to worry about whether the bookshelves in their homes would become furnishings. David Shanks, chief executive of Penguin Publishing in the United States, pointed out that Amazon’s report may be misleading. He said: “There are still many places for selling physical books. Bookstores, Wal-Mart and many other chain stores still have a great demand for printed books.†The current market survey also confirmed his statement. According to reports, e-books account for only 14% of all book sales. Digital media analyst James L. McQuivery even pointed out that although e-books are a market full of potential, and are still expanding, "but at present, e-books have not yet become major contributors to sales, let alone occupy the major sales share." The U.S. Press Association said on Tuesday that, in terms of the overall situation of the book market, sales of e-books have not surpassed those of printed books.
The habit of allowing people to regain reading However, the online bookstore has undoubtedly shown a strong development trend. Since last year, e-books are no longer a distant technology for consumers. In the publishing industry, many publishers have also become accustomed to electronically publishing books in the first place. Even small independent publishers who previously resisted the sale of e-books have changed their attitudes. Just in March of this year, the nation’s e-book sales have reached US$69 million, an increase of 146% over the same period last year. However, the sales of paper books in the same period were not as bright, sales of hardcover books only increased by 6%, and sales of paperback books decreased by nearly 8%.
Regarding the market’s voice of opposition to e-books, Russ Grandinetti, Amazon’s vice president for Kindle ebooks, stated that e-book sales have a positive effect on the publishing industry: “Even if some e-book sales replace traditional printed books, But among the many positive impacts of e-books, the most important thing is that it allows people to re-read the habit of reading. People spend more time reading, which is undoubtedly beneficial to the entire book publishing industry."
Thanks to the "cheap version" of readers for people who have always been concerned about the book publishing industry, Amazon's achievements in e-book sales will not be surprising. As early as last July, Amazon’s e-book sales had already exceeded hardcover books. Although for Amazon, the publication of this data proves the success of its e-book strategy. But for most mainstream media publishers, change takes time and it is a real challenge.
The surge in Amazon e-book sales has benefited from the "cheap version" of the Kindle e-book reader launched in April this year. This reader costs $114. Although users will be forced to endure their accompanying advertisements when using them, this does not affect people's love for this reader. Today, this Kindle e-book reader is already Amazon's best-selling product, and it also makes sense to drive sales of e-books.
Earlier, there were constant rumors that Amazon will launch a tablet computer using Android this year. Then, the electronic reading function will become the core function of this tablet computer. Its role is far more than an e-reader, and it may be a "secret weapon" used to compete with the iPad. "Like music, which enhances the connection between the iPod and the iPad and the iPhone, the e-book also plays the same role for Amazon's tablet computers," said Internet analyst Jordan Rohan.
The total market did not exceed the number of printed books. With the publication of these data, some people began to worry about whether the bookshelves in their homes would become furnishings. David Shanks, chief executive of Penguin Publishing in the United States, pointed out that Amazon’s report may be misleading. He said: “There are still many places for selling physical books. Bookstores, Wal-Mart and many other chain stores still have a great demand for printed books.†The current market survey also confirmed his statement. According to reports, e-books account for only 14% of all book sales. Digital media analyst James L. McQuivery even pointed out that although e-books are a market full of potential, and are still expanding, "but at present, e-books have not yet become major contributors to sales, let alone occupy the major sales share." The U.S. Press Association said on Tuesday that, in terms of the overall situation of the book market, sales of e-books have not surpassed those of printed books.
The habit of allowing people to regain reading However, the online bookstore has undoubtedly shown a strong development trend. Since last year, e-books are no longer a distant technology for consumers. In the publishing industry, many publishers have also become accustomed to electronically publishing books in the first place. Even small independent publishers who previously resisted the sale of e-books have changed their attitudes. Just in March of this year, the nation’s e-book sales have reached US$69 million, an increase of 146% over the same period last year. However, the sales of paper books in the same period were not as bright, sales of hardcover books only increased by 6%, and sales of paperback books decreased by nearly 8%.
Regarding the market’s voice of opposition to e-books, Russ Grandinetti, Amazon’s vice president for Kindle ebooks, stated that e-book sales have a positive effect on the publishing industry: “Even if some e-book sales replace traditional printed books, But among the many positive impacts of e-books, the most important thing is that it allows people to re-read the habit of reading. People spend more time reading, which is undoubtedly beneficial to the entire book publishing industry."
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