When sitting in front of the computer, habitual location into Weibo, do not say, but also to see what Others are talking about. Gathered with friends and involuntarily took out the mobile phone to refresh Weibo...
Weibo has become an integral part of modern life.
In fact, Weibo has not only been used to record the fragments of daily life, but many companies have also made waves and opened up Weibo to do business.
Recently, PR Newswire, the world’s largest corporate information release agency, released the “Investigation Report on New Media Applications for Chinese Enterprises in 2011â€. Among the 1,251 effective questionnaires, more than 77% of the surveyed enterprises set up microblogs for enterprises, and the demand for content marketing and multimedia communication services is the largest. 87% of respondents use social media every day, and microblogging and mobile apps are growing rapidly in the corporate population.
Want to rely on microblogging marketing to reduce advertising costs Corporate microblogging is a new concept, is based on microblogging there is a commercial network tool, it is based on customer relationship information sharing, dissemination and acquisition platform, companies can through WEB, WAP and each Clients build personal communities and real-time business sharing.
With the explosive growth of Internet users, companies are increasingly focusing on online marketing. In particular, under the influence of the international financial crisis, most companies increased their investment in Internet marketing while reducing their advertising budget.
A few years ago, when blogs were in the spotlight, many companies launched official blogs online. Today, Weibo has become a highly potential online marketing tool with more unique communication advantages.
Yin Jun, Executive Dean of the Chongqing Institute of Media and Communication at Chongqing Technology and Business University, said, “The low cost of using new media such as microblogging, or helping the entire company to build its own brand image, has played a role.â€
Yin Jun believes that “there are three components in the entire media structure: the first is traditional media, and the proportion of electronic subscriptions in traditional media currently accounts for nearly half, traditional media has already begun to integrate with new media; the second part is the website. The content part of the site actually relies on traditional media; the third category is microblogging and SNS. It is actually user-generated content, or custom content, but it is inseparable from the support of traditional media."
Not all companies are suitable for Weibo marketing microblogging, business is done, but the effect is not optimistic.
According to the report, less than 20% of the companies stated that the number of new customers and product sales brought by the social media platform has “significantly improvedâ€. About 60% of the company's official Weibo fans are below 10,000.
"I will still advertise in traditional media," said Li Jing, general manager of Chongqing Health Management Co., Ltd., told reporters.
Li Jing said, "This is mainly determined by my audience level."
Experts in the industry analyzed that “In the sample Weibo’s official Weibo microblog, the number of microblog posts over 20 in the last month and the number of comments and comments were below 5%, and the fan activity was still relatively low. The overall operation and planning level has yet to be improved.†According to Wang Xuesong, general manager of Chongqing Rongxun Enterprise Consulting Co., the effect of the traditional media has been finalized, and the new media is still in an attempted stage for the enterprise. Determine whether it is a trend.
Wang Xuesong believes that although many companies are now trying new media, the effects of new media use are currently unappreciated, and prices, volume, and user base are also unstable.
At present, enterprises cannot rely purely on new media. On the one hand, enterprises' demand for new media communication and marketing services is showing an overall growth trend. On the other hand, companies currently have lower levels of overall operation and planning for new media. What should the company's future new media marketing go from here?
Wang Xuesong believes that there are specific audiences for new media, and the use of traditional mass media to invest in new media is very risky and sometimes appears to be ineffective. “Companies must be clear about the audience of new media when investing in new media. Which one is the same as the target customer group you want to acquire?
According to Yin Jun, “Current enterprises cannot rely purely on new media. In China, official media and mainstream media play a vanguard role in guiding public opinion and constructing public credibility. Therefore, the reliance on it cannot be ignored. of."
Yin Jun said, "Now the new media construction is not yet mature, including the new media marketing methods and marketing laws are still being explored. At present, we can build the existing new media platform and improve the technology to create a better one. Platform, such as internal network maintenance, based on the establishment and maintenance of the web microblogging system."
According to Tan Gangqiang, a senior incubation incubation expert in Chongqing, “The true marketing must be based on the quality of the development or marketing of the product itself and market acceptance, and relying too much on the 'indiscriminate bombing' of new media will only lead oneself to more. Lost way to failure."
Weibo has become an integral part of modern life.
In fact, Weibo has not only been used to record the fragments of daily life, but many companies have also made waves and opened up Weibo to do business.
Recently, PR Newswire, the world’s largest corporate information release agency, released the “Investigation Report on New Media Applications for Chinese Enterprises in 2011â€. Among the 1,251 effective questionnaires, more than 77% of the surveyed enterprises set up microblogs for enterprises, and the demand for content marketing and multimedia communication services is the largest. 87% of respondents use social media every day, and microblogging and mobile apps are growing rapidly in the corporate population.
Want to rely on microblogging marketing to reduce advertising costs Corporate microblogging is a new concept, is based on microblogging there is a commercial network tool, it is based on customer relationship information sharing, dissemination and acquisition platform, companies can through WEB, WAP and each Clients build personal communities and real-time business sharing.
With the explosive growth of Internet users, companies are increasingly focusing on online marketing. In particular, under the influence of the international financial crisis, most companies increased their investment in Internet marketing while reducing their advertising budget.
A few years ago, when blogs were in the spotlight, many companies launched official blogs online. Today, Weibo has become a highly potential online marketing tool with more unique communication advantages.
Yin Jun, Executive Dean of the Chongqing Institute of Media and Communication at Chongqing Technology and Business University, said, “The low cost of using new media such as microblogging, or helping the entire company to build its own brand image, has played a role.â€
Yin Jun believes that “there are three components in the entire media structure: the first is traditional media, and the proportion of electronic subscriptions in traditional media currently accounts for nearly half, traditional media has already begun to integrate with new media; the second part is the website. The content part of the site actually relies on traditional media; the third category is microblogging and SNS. It is actually user-generated content, or custom content, but it is inseparable from the support of traditional media."
Not all companies are suitable for Weibo marketing microblogging, business is done, but the effect is not optimistic.
According to the report, less than 20% of the companies stated that the number of new customers and product sales brought by the social media platform has “significantly improvedâ€. About 60% of the company's official Weibo fans are below 10,000.
"I will still advertise in traditional media," said Li Jing, general manager of Chongqing Health Management Co., Ltd., told reporters.
Li Jing said, "This is mainly determined by my audience level."
Experts in the industry analyzed that “In the sample Weibo’s official Weibo microblog, the number of microblog posts over 20 in the last month and the number of comments and comments were below 5%, and the fan activity was still relatively low. The overall operation and planning level has yet to be improved.†According to Wang Xuesong, general manager of Chongqing Rongxun Enterprise Consulting Co., the effect of the traditional media has been finalized, and the new media is still in an attempted stage for the enterprise. Determine whether it is a trend.
Wang Xuesong believes that although many companies are now trying new media, the effects of new media use are currently unappreciated, and prices, volume, and user base are also unstable.
At present, enterprises cannot rely purely on new media. On the one hand, enterprises' demand for new media communication and marketing services is showing an overall growth trend. On the other hand, companies currently have lower levels of overall operation and planning for new media. What should the company's future new media marketing go from here?
Wang Xuesong believes that there are specific audiences for new media, and the use of traditional mass media to invest in new media is very risky and sometimes appears to be ineffective. “Companies must be clear about the audience of new media when investing in new media. Which one is the same as the target customer group you want to acquire?
According to Yin Jun, “Current enterprises cannot rely purely on new media. In China, official media and mainstream media play a vanguard role in guiding public opinion and constructing public credibility. Therefore, the reliance on it cannot be ignored. of."
Yin Jun said, "Now the new media construction is not yet mature, including the new media marketing methods and marketing laws are still being explored. At present, we can build the existing new media platform and improve the technology to create a better one. Platform, such as internal network maintenance, based on the establishment and maintenance of the web microblogging system."
According to Tan Gangqiang, a senior incubation incubation expert in Chongqing, “The true marketing must be based on the quality of the development or marketing of the product itself and market acceptance, and relying too much on the 'indiscriminate bombing' of new media will only lead oneself to more. Lost way to failure."
TOPCOM Lighting Co., Ltd. , http://www.lightingifts.com