On January 11th, Ove Cloud.com announced the 2016-2017 TV industry annual development report in Beijing. In this report, it is pointed out that the global color TV market has grown steadily in 2016, and the global machine shipments reached 230 million units, a year-on-year increase of 0.75%. China The market stood out with 50.89 million units of retail sales, a year-on-year increase of 7.8%. According to Ovid's data, the Chinese market has the following characteristics: 1. Chinese brands are going global. 2. High-frequency promotions with Chinese characteristics. 3, high-end products in China. 4. The home internet is being established. 5. The middle class leads the consumption upgrade. 
It can be seen that the market demand will gradually be opened in the future, and it is expected that sales will exceed 60 million units in 2020. At the same time, with the development of new technologies, there will be a new round of recovery of color TV prices in the next five years. Not only that, the report concluded that the current mainstream size of the TV industry is 55 baht, which has already accounted for one-third of the market's penetration rate. Today's editors combined the 2016-2017 TV industry development report and China Electronics Vision of Ovid Cloud Network. Industry Association video reference 064 period, to give you a detailed industry report, absolutely dry goods!
55 å‹ and above product penetration rate has occupied 1/3 of the market
The large-size development of LCD TVs and the shortage of panels have driven the volume and price of the panel market this year. Due to the shortage of panel products, the shortage of 40-49-inch products was the most serious, resulting in a conservative overall shipment performance and proportion compared with the forecast at the beginning of the year. It also allowed 40-inch products to replace 32-inch products, making it difficult to achieve mainstream sizes.
Due to the shortage of goods, this led to a converse escalation in panel prices this year, while also allowing TV panels to grow to larger products above 50 。.
According to the statistics of Ovid Cloud Network, the average size of China's color TV market in the third quarter of 2016 was 46.6 å‹, of which the market share of the 55-inch market reached 23.4%, indicating that the product penetration rate of 55 å‹ and above already occupied 1/3 of the market. As the large-scale further deepens, the key dimensions of the future TV market will continue to move upwards. It is expected that the market share of 65å‹ in 2017 will further increase to 5.7%. With the decline in the price of LCD TVs, 55-inch or even larger TVs have become the preferred target for consumers.
National level: “Thirteenth Five-Year†national strategic emerging industry development plan Recently, the State Council issued the “Thirteenth Five-Year†national strategic emerging industry development plan, and put forward the main principles: adhere to supply innovation; adhere to the needs of lead; adhere to industrial agglomeration; adhere to talent Xingye; adhere to open integration.
By 2020, the development of strategic emerging industries will achieve the following goals:
The scale of the industry has continued to grow and it has become a new impetus for economic and social development. The value-added of strategic emerging industries accounted for 15% of the GDP, forming a new pillar of 5 trillion yuan in output value, including new-generation information technology, high-end manufacturing, biology, green and low-carbon, and digital creativity. The broad field has formed a new growth point of large-scale cross-border integration, which has driven an average of more than 1 million new jobs every year.
The capacity for innovation and competitiveness have been significantly improved and a new high ground for global industrial development has emerged. A number of key core technologies were conquered, and the average annual growth rate of patented inventions reached more than 15%. A number of major industrial technology innovation platforms were established. The industrial innovation capability ranks among the top in the world. It has formed first-mover advantage in a number of important areas, and the quality of products has improved significantly. The availability of new products and services in areas such as energy conservation, environmental protection, new energy, and biology has increased significantly. The protection of intellectual property rights is more stringent, and the policies and regulations that inspire innovation are more sound.
The industrial structure was further optimized to form a new industrial system. The development of a number of industry leaders with strong originality, international influence and brand reputation, and the emergence of SMEs with strong vitality and courage to open up. The proportion of medium-to-high-end manufacturing and knowledge-intensive service industries has greatly increased, supporting the industry towards the mid-to-high end. Form a number of strategic emerging industries development sources and technology innovation centers with global influence, and create more than 100 emerging industrial clusters with distinctive characteristics and strong innovation capabilities.
By 2030, the development of strategic emerging industries will become the leading force in promoting the sustainable and healthy development of China's economy. China has become an important manufacturing and innovation center for strategic emerging industries in the world, forming a group of innovative leading companies with global influence and dominance. .
As we all know, the recent home appliance industry began to raise prices, the market is in an uproar. For the color TV industry, the consumer habit of falling only has not changed. Selling a color TV only earns a few dollars. The company is big but not strong. The bottom of the curve of the smiles turns around to summarize the recent events in home appliance companies and the challenges that began in 2017. (The following section is taken from the Visual Reference 064 of China Electronics Video Industry Association)
Sharp plans to sell 8K home TVs to target the Tokyo Olympics in 2018 According to a report by the Kyodo News Agency, Sharp is exploring the launch in 2018 of domestic LCD TVs for the next-generation ultra-high definition 8K playback technology. The Ministry of Internal Affairs and Communications strives to start actual broadcasting in 2018. The company is aiming at the 2020 Tokyo Olympics business opportunity market. The 8K high-density integrated circuit (LSI) is expected to be manufactured at the Fukuyama Plant in Fukuyama City, Hiroshima Prefecture. 8K also maintains a certain degree of sharpness when it expands the part of the screen. Therefore, it also discusses sales to the medical field that requires precise screens such as surgery. Before the sale of home TVs, 2017 will also expand the product line of commercial 8K monitors that will be sold beginning in 2015.
Samsung's upgrade of TV system forced advertisements to attract users. Samsung recently upgraded the user interface of smart TVs. It is reported that some users have seen changes in their system interface since the beginning of this month, and Samsung has seen many changes. Ad slots. These ad slots cannot be undone unless the user interrupts the network connection. I am very dissatisfied with this user.
Some media speculated that due to the opposition of users, Samsung Electronics may cancel the plan to insert advertising space through software updates.
Leading the Flexible Display Future Changhong Launches the CHiQ Laser Cinema On December 21, Changhong announced in Beijing the launch of the world’s first CHiQ laser cinema with an ultra-efficient telecentric laser machine and a flexible Fresnel optical screen. At this point, the CHiQ TV product line has completed LED, OLED, curved surface, HDR, and full screen laser coverage. At the same time, by building the operating system of the CHiQ artificial smart TV and the large-screen business operation "Hong-Rong-Kin" system, Changhong has taken the lead in completing the strategy of "from operating products to operating users" in the color TV industry.
Konka Integral Achieves Dual-screen Strategic Cooperative Internet Operation On December 20, Konka Group signed a strategic partnership agreement with China Mobile's Miqin Video Co., Ltd. in Guangzhou. Both parties will work together to build TV through resource integration and complementary advantages. The “seamless link†dual-screen viewing experience of smartphones brings richer and better audio and visual enjoyment to home users, breaking the bottleneck of Internet operations, expanding the value chain of Internet operations, and enhancing the strategic cooperation of both parties. The level and level have changed the limitations of television manufacturers in the strategic cooperation on the Internet.
Skyworth Plant Receives Customs AEO Advanced Certification Recently, Skyworth Electronics (Inner Mongolia) Co., Ltd. successfully passed the Customs AEO “Advanced Certification Enterprise†and became the first four companies to pass the advanced certification in the 4,515 import and export companies in the customs area of ​​Hohhot, Inner Mongolia Autonomous Region. One of them is also the first company in the Skyworth Group to pass the advanced customs certification. This "high gold content" certificate representing corporate credit qualification will continue to bring real customs clearance convenience to Skyworth's Inner Mongolia factory and reduce the company's operating costs. In particular, it is of strategic reserve significance to carry out trade between countries and regions along the “One Belt and One Road†in the future.
TCL Group sold 10 million smart TVs in November. On December 7, TCL Group released an announcement on the progress of major product sales and service business in November 2016. In November, sales of LCD TVs were 1.63 million, and sales of smart TVs were 91.5. Million Taiwan, an increase of 30.4%. Among them, domestic sales of intelligent network television reached 581,000, accounting for 82.1% of the sales of TCL multimedia LCD TVs in the domestic market. As of the end of November, the cumulative sales of TCL smart TV reached 10.049 million units, an increase of 58.2% year-on-year.
Huaxing Photonics Co., Ltd. recorded a total of 264,000 liquid crystal glass substrates in November, an increase of 37.0% year-on-year. The sale area of ​​LCD TV panels and module products was approximately 259,000 liquid crystal glass substrates, representing a year-on-year increase of 40.1%.
In addition, sales of LCD display modules of TCL Display Technology in November were 6.456 million, an increase of 14.5% year-on-year. The service business continued to maintain steady growth. In November, TCL’s number of active users operating through smart network TV terminals reached 16,682,000, and the number of active users per day was 7.248 million in the month. The number of active users of smart network television terminals operating through Huannet.com has reached 27.575 million. The number of active users was 104.47 million. The number of game application users has reached 9.512 million, an increase of 5.90%.
LG Introduces Ultra-High-Definition LCD TVs with Nano Cell Technology Recently, LG Electronics announced the use of ultra-high-definition television lineups that the company calls "the most advanced color-enhanced LCD panel technology," or "nano cell" technology. LG said that this technology provides more subtle and accurate colors,
And it maintains a wider viewing angle and will be displayed at CES2017 in Las Vegas.
Grabbing Europe's TV market accounted for SHARP's direct sales to SUMC as a subsidiary to grab the European TV market share, and Sharp made the move. Sharp president Dai Zhengwu has recently purchased 10.419 billion yen, bought 56.7% of the Skytec Group's SKYTEC UMC LTD (SUMC), and won the shares of its subsidiary SUMC, bringing SUMC under his command as a subsidiary. SUMC owns UMC Poland and UMC Slotek, which holds the brand licensing rights for Sharp TV Europe. It seems that Sharp has successfully "passed on the initiative" and has expanded its LCD TV market with no limits.
LeTV Announces its Strategic Goals for 2017-2019 Turning losses into profitable profits within three years On December 20, LeTV announced three major strategies and four core objectives for 2017-2019. The three strategies include continuous access to operational high-value users, ecological openness, and global operations. The four core objectives include turning profit from loss to profitability, China's first-year annual sales volume, and China’s largest number of operational high-value users and non-profits. The large-screen hardware eco-operating revenue accumulated over 20 billion for three years. Specifically, the following measures will be included:
1. Implement an ecological open strategy. LeTV will open up all aspects of its business to external partners. In the first phase, it will introduce two partners, Huada TV and CIBN. At the same time, it is negotiating with iqiyi and other video vendors;
2. Starting in 2017, the product line will focus on more than 50 feet, which will limit the supply of small TVs such as 40/43 TVs to some extent;
3. Continue to develop advertising business. At present, LeTV's annual advertising revenue is about 300 million, which occupies 6-70% of the industry's total;
4. Develop TV shopping business. E-commerce selected through its own channels. It is expected that this part of the income will reach 560 million yuan next year and 1.3 billion the following year;
5. Increase membership renewal income;
6. Continue to develop overseas markets.
2017 VR AMOLED display market will be short-lived Trendforce, a Taiwanese research organization, said that the leading brand of VR helmets is HTC (61.4% from April to November 2016), but Taiwanese companies will not be able to continue their leading position in 2017. Mainly due to the shortage of OLED market supply.
According to Trendforce, HTC expects to ship 600,000 Vive devices in 2017, Sony will ship 2.5 million PlayStation VR devices, Oculus will ship 1.2 million, and the total shipments of other brands will reach 800,000. All VR helmets will use OLED display. Since Samsung's display output cannot meet demand, it will give priority to suppliers, which means that Oculus and Sony will get more displays than HTC. Trendforce data points out that this is also the main reason why HTC can only ship 600,000 devices in 2017.
Written in the final: After entering the 21st century, consumer demand for television has further spurred consumers' demand for clearer picture quality. 4K and large screens gradually occupy the mainstream market, and TV sets will demand top quality and demand. Play to the extreme. The 2017 winter TV industry or the recovery theory is still difficult to have a unified conclusion, but the recovery of export scale, the recovery of profitability of domestic sales, and the failure of price wars to enter the high-end technology warfare seem to be a crucible.
It can be seen that the market demand will gradually be opened in the future, and it is expected that sales will exceed 60 million units in 2020. At the same time, with the development of new technologies, there will be a new round of recovery of color TV prices in the next five years. Not only that, the report concluded that the current mainstream size of the TV industry is 55 baht, which has already accounted for one-third of the market's penetration rate. Today's editors combined the 2016-2017 TV industry development report and China Electronics Vision of Ovid Cloud Network. Industry Association video reference 064 period, to give you a detailed industry report, absolutely dry goods!
55 å‹ and above product penetration rate has occupied 1/3 of the market
The large-size development of LCD TVs and the shortage of panels have driven the volume and price of the panel market this year. Due to the shortage of panel products, the shortage of 40-49-inch products was the most serious, resulting in a conservative overall shipment performance and proportion compared with the forecast at the beginning of the year. It also allowed 40-inch products to replace 32-inch products, making it difficult to achieve mainstream sizes.
Due to the shortage of goods, this led to a converse escalation in panel prices this year, while also allowing TV panels to grow to larger products above 50 。.
According to the statistics of Ovid Cloud Network, the average size of China's color TV market in the third quarter of 2016 was 46.6 å‹, of which the market share of the 55-inch market reached 23.4%, indicating that the product penetration rate of 55 å‹ and above already occupied 1/3 of the market. As the large-scale further deepens, the key dimensions of the future TV market will continue to move upwards. It is expected that the market share of 65å‹ in 2017 will further increase to 5.7%. With the decline in the price of LCD TVs, 55-inch or even larger TVs have become the preferred target for consumers.
National level: “Thirteenth Five-Year†national strategic emerging industry development plan Recently, the State Council issued the “Thirteenth Five-Year†national strategic emerging industry development plan, and put forward the main principles: adhere to supply innovation; adhere to the needs of lead; adhere to industrial agglomeration; adhere to talent Xingye; adhere to open integration.
By 2020, the development of strategic emerging industries will achieve the following goals:
The scale of the industry has continued to grow and it has become a new impetus for economic and social development. The value-added of strategic emerging industries accounted for 15% of the GDP, forming a new pillar of 5 trillion yuan in output value, including new-generation information technology, high-end manufacturing, biology, green and low-carbon, and digital creativity. The broad field has formed a new growth point of large-scale cross-border integration, which has driven an average of more than 1 million new jobs every year.
The capacity for innovation and competitiveness have been significantly improved and a new high ground for global industrial development has emerged. A number of key core technologies were conquered, and the average annual growth rate of patented inventions reached more than 15%. A number of major industrial technology innovation platforms were established. The industrial innovation capability ranks among the top in the world. It has formed first-mover advantage in a number of important areas, and the quality of products has improved significantly. The availability of new products and services in areas such as energy conservation, environmental protection, new energy, and biology has increased significantly. The protection of intellectual property rights is more stringent, and the policies and regulations that inspire innovation are more sound.
The industrial structure was further optimized to form a new industrial system. The development of a number of industry leaders with strong originality, international influence and brand reputation, and the emergence of SMEs with strong vitality and courage to open up. The proportion of medium-to-high-end manufacturing and knowledge-intensive service industries has greatly increased, supporting the industry towards the mid-to-high end. Form a number of strategic emerging industries development sources and technology innovation centers with global influence, and create more than 100 emerging industrial clusters with distinctive characteristics and strong innovation capabilities.
By 2030, the development of strategic emerging industries will become the leading force in promoting the sustainable and healthy development of China's economy. China has become an important manufacturing and innovation center for strategic emerging industries in the world, forming a group of innovative leading companies with global influence and dominance. .
As we all know, the recent home appliance industry began to raise prices, the market is in an uproar. For the color TV industry, the consumer habit of falling only has not changed. Selling a color TV only earns a few dollars. The company is big but not strong. The bottom of the curve of the smiles turns around to summarize the recent events in home appliance companies and the challenges that began in 2017. (The following section is taken from the Visual Reference 064 of China Electronics Video Industry Association)
Sharp plans to sell 8K home TVs to target the Tokyo Olympics in 2018 According to a report by the Kyodo News Agency, Sharp is exploring the launch in 2018 of domestic LCD TVs for the next-generation ultra-high definition 8K playback technology. The Ministry of Internal Affairs and Communications strives to start actual broadcasting in 2018. The company is aiming at the 2020 Tokyo Olympics business opportunity market. The 8K high-density integrated circuit (LSI) is expected to be manufactured at the Fukuyama Plant in Fukuyama City, Hiroshima Prefecture. 8K also maintains a certain degree of sharpness when it expands the part of the screen. Therefore, it also discusses sales to the medical field that requires precise screens such as surgery. Before the sale of home TVs, 2017 will also expand the product line of commercial 8K monitors that will be sold beginning in 2015.
Samsung's upgrade of TV system forced advertisements to attract users. Samsung recently upgraded the user interface of smart TVs. It is reported that some users have seen changes in their system interface since the beginning of this month, and Samsung has seen many changes. Ad slots. These ad slots cannot be undone unless the user interrupts the network connection. I am very dissatisfied with this user.
Some media speculated that due to the opposition of users, Samsung Electronics may cancel the plan to insert advertising space through software updates.
Leading the Flexible Display Future Changhong Launches the CHiQ Laser Cinema On December 21, Changhong announced in Beijing the launch of the world’s first CHiQ laser cinema with an ultra-efficient telecentric laser machine and a flexible Fresnel optical screen. At this point, the CHiQ TV product line has completed LED, OLED, curved surface, HDR, and full screen laser coverage. At the same time, by building the operating system of the CHiQ artificial smart TV and the large-screen business operation "Hong-Rong-Kin" system, Changhong has taken the lead in completing the strategy of "from operating products to operating users" in the color TV industry.
Konka Integral Achieves Dual-screen Strategic Cooperative Internet Operation On December 20, Konka Group signed a strategic partnership agreement with China Mobile's Miqin Video Co., Ltd. in Guangzhou. Both parties will work together to build TV through resource integration and complementary advantages. The “seamless link†dual-screen viewing experience of smartphones brings richer and better audio and visual enjoyment to home users, breaking the bottleneck of Internet operations, expanding the value chain of Internet operations, and enhancing the strategic cooperation of both parties. The level and level have changed the limitations of television manufacturers in the strategic cooperation on the Internet.
Skyworth Plant Receives Customs AEO Advanced Certification Recently, Skyworth Electronics (Inner Mongolia) Co., Ltd. successfully passed the Customs AEO “Advanced Certification Enterprise†and became the first four companies to pass the advanced certification in the 4,515 import and export companies in the customs area of ​​Hohhot, Inner Mongolia Autonomous Region. One of them is also the first company in the Skyworth Group to pass the advanced customs certification. This "high gold content" certificate representing corporate credit qualification will continue to bring real customs clearance convenience to Skyworth's Inner Mongolia factory and reduce the company's operating costs. In particular, it is of strategic reserve significance to carry out trade between countries and regions along the “One Belt and One Road†in the future.
TCL Group sold 10 million smart TVs in November. On December 7, TCL Group released an announcement on the progress of major product sales and service business in November 2016. In November, sales of LCD TVs were 1.63 million, and sales of smart TVs were 91.5. Million Taiwan, an increase of 30.4%. Among them, domestic sales of intelligent network television reached 581,000, accounting for 82.1% of the sales of TCL multimedia LCD TVs in the domestic market. As of the end of November, the cumulative sales of TCL smart TV reached 10.049 million units, an increase of 58.2% year-on-year.
Huaxing Photonics Co., Ltd. recorded a total of 264,000 liquid crystal glass substrates in November, an increase of 37.0% year-on-year. The sale area of ​​LCD TV panels and module products was approximately 259,000 liquid crystal glass substrates, representing a year-on-year increase of 40.1%.
In addition, sales of LCD display modules of TCL Display Technology in November were 6.456 million, an increase of 14.5% year-on-year. The service business continued to maintain steady growth. In November, TCL’s number of active users operating through smart network TV terminals reached 16,682,000, and the number of active users per day was 7.248 million in the month. The number of active users of smart network television terminals operating through Huannet.com has reached 27.575 million. The number of active users was 104.47 million. The number of game application users has reached 9.512 million, an increase of 5.90%.
LG Introduces Ultra-High-Definition LCD TVs with Nano Cell Technology Recently, LG Electronics announced the use of ultra-high-definition television lineups that the company calls "the most advanced color-enhanced LCD panel technology," or "nano cell" technology. LG said that this technology provides more subtle and accurate colors,
And it maintains a wider viewing angle and will be displayed at CES2017 in Las Vegas.
Grabbing Europe's TV market accounted for SHARP's direct sales to SUMC as a subsidiary to grab the European TV market share, and Sharp made the move. Sharp president Dai Zhengwu has recently purchased 10.419 billion yen, bought 56.7% of the Skytec Group's SKYTEC UMC LTD (SUMC), and won the shares of its subsidiary SUMC, bringing SUMC under his command as a subsidiary. SUMC owns UMC Poland and UMC Slotek, which holds the brand licensing rights for Sharp TV Europe. It seems that Sharp has successfully "passed on the initiative" and has expanded its LCD TV market with no limits.
LeTV Announces its Strategic Goals for 2017-2019 Turning losses into profitable profits within three years On December 20, LeTV announced three major strategies and four core objectives for 2017-2019. The three strategies include continuous access to operational high-value users, ecological openness, and global operations. The four core objectives include turning profit from loss to profitability, China's first-year annual sales volume, and China’s largest number of operational high-value users and non-profits. The large-screen hardware eco-operating revenue accumulated over 20 billion for three years. Specifically, the following measures will be included:
1. Implement an ecological open strategy. LeTV will open up all aspects of its business to external partners. In the first phase, it will introduce two partners, Huada TV and CIBN. At the same time, it is negotiating with iqiyi and other video vendors;
2. Starting in 2017, the product line will focus on more than 50 feet, which will limit the supply of small TVs such as 40/43 TVs to some extent;
3. Continue to develop advertising business. At present, LeTV's annual advertising revenue is about 300 million, which occupies 6-70% of the industry's total;
4. Develop TV shopping business. E-commerce selected through its own channels. It is expected that this part of the income will reach 560 million yuan next year and 1.3 billion the following year;
5. Increase membership renewal income;
6. Continue to develop overseas markets.
2017 VR AMOLED display market will be short-lived Trendforce, a Taiwanese research organization, said that the leading brand of VR helmets is HTC (61.4% from April to November 2016), but Taiwanese companies will not be able to continue their leading position in 2017. Mainly due to the shortage of OLED market supply.
According to Trendforce, HTC expects to ship 600,000 Vive devices in 2017, Sony will ship 2.5 million PlayStation VR devices, Oculus will ship 1.2 million, and the total shipments of other brands will reach 800,000. All VR helmets will use OLED display. Since Samsung's display output cannot meet demand, it will give priority to suppliers, which means that Oculus and Sony will get more displays than HTC. Trendforce data points out that this is also the main reason why HTC can only ship 600,000 devices in 2017.
Written in the final: After entering the 21st century, consumer demand for television has further spurred consumers' demand for clearer picture quality. 4K and large screens gradually occupy the mainstream market, and TV sets will demand top quality and demand. Play to the extreme. The 2017 winter TV industry or the recovery theory is still difficult to have a unified conclusion, but the recovery of export scale, the recovery of profitability of domestic sales, and the failure of price wars to enter the high-end technology warfare seem to be a crucible.
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