In recent years, the Italian franchise art museum (lighting) franchise chain has developed very rapidly, and its franchise stores can be said to be everywhere. Then, why do dealers like Fionang so much, Mr. Ma Jie, the head of Fen’s Shanghai Haojiajia specialty store, expressed his views to this reporter.
Choosing Fion is a turning point
Ma Jie has been joining the Fion chain for 8 months. His business has been greatly developed since more than half a year. Now he has opened the Fon’s monopoly in Shanghai’s two high-end lighting stores. shop. Speaking of the connection with Fion, Ma Jie revealed that in the past he was doing the business of miscellaneous lights. The advantage of miscellaneous business is that it is flexible in operation. It can quickly adjust the product structure according to the market conditions, so that it can adapt to the latest consumption characteristics, but also do the miscellaneous branding. It also has obvious weaknesses, that is, the service is difficult to meet customer requirements, there is no brand effect, consumers have low loyalty to dealers, and “return customers†are few.
Ma Jie said that because he felt so many unfavorable factors brought by the miscellaneous brand, he had a long-term desire to manage high-quality products and build first-class brand distributors. When he participated in the Fair in Guzhen two years ago, he met Fion, and Fion's unique design concept and product style deeply attracted him. At that time, he had a strong desire to run Fion's products, but he always did not act immediately when he was cautious. He said: "I know very well that this step from the brand to the brand will definitely be my career. An important turning point, and this turning point is good, how is the effect, the first step in choosing the brand is very important, so I am patient and always pay attention to the development of Fion."
Two years ago, Fion was not the same as today's Fion. Ma said that in more than a year, he saw that Fion's products are more and more mature, and the design ideas are becoming more and more personalized. The more perfect, he finally reached out to Fion. He said: "Shanghai people are very picky about lighting products, not only require good product quality, but also have many elements such as fashion, elegance, etc., which puts high demands on the manufacturer's lighting design. And Fion has for every product. The design is almost always perfect. Every new design seems to be interpreting a new concept or concept. Sometimes a new style of stereotype often needs to be repeatedly scrutinized for several months, which is completely different from those for launching new ones. Products that launch new products."
"marriage"
Ma Jie further pointed out that Shanghai people often have a subconscious European and American plot, which makes them tend to have a tendency to approach European and American styles when choosing lighting products, but many of them will deliberately avoid the complete European and American style, so this kind of Consumer habits are expressed in their choice of lighting products: many people choose modern style products, and then add a little more beautiful style products in these products. The design of Fion's lighting has just coincided with the consumption characteristics of Shanghainese. We have seen that many products in Fion are often an organic combination of modern style and classical style. This is the main thing that Ma Jie favors Fion. one of the reasons.
Speaking of the future development plan, Ma Jie said that at present, Fion has already made a name for himself in Shanghai. Later, he will work hard to expand his popularity and establish the brand image of Fion. He will make outdoor advertising and media publicity with considerable investment. Work to do it. He said: "The lighting products are different from other products. It is difficult to see the brand trademarks on the lamps, and some even have them, but once the lamps are installed, it is difficult for people to see them clearly. This requires advertising to strengthen the brand effect. When spending When you are satisfied with your lights, if you see your ads again, they will also have a sense of superiority in using 'brands,' which is actually what they want to use when choosing your product. I am very happy to see that Italy's Fion as a manufacturer has also given us corresponding support in this regard. It should be said that the idea of ​​the manufacturer has come with me."
It seems that it is the high-quality products, the advanced product operation concept, and the business ideas shared with the merchants, so that the company can achieve the factory and business integration, symbiosis and common prosperity, thus forming a huge combat power, which is increasingly fierce at present. In the market competition, it has created a vast world.
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