The 2009 Golden Year of the LED is also reflected in this year's Light Expo. The reporter saw that the technological innovation of LED light source not only made the high-power LED street lighting products strong into the market, but also in the development of product technology and market, the company has begun to walk out of its own branding road.
Strong "high power LED"
On the eve of the opening of the Expo, the town held a grand LED streetlight demonstration project lighting ceremony. This 1.3-kilometer highway uses nearly 200 LED street lights with a total investment of 4 million yuan. It has shown an urgent signal to the outside world: the ancient town is quite firm in the face of the most promising high-tech industry in the 21st century.
At the Fair, exhibitors responded to the call of the times in another way. The reporter saw that "high-power LED", "high-power LED!" This may be the most concise in the LED display area of ​​this year's Expo, but it is also the most popular slogan. LED manufacturers, which mainly used decorative quantitative products, have launched functional LED lighting products at this year's Light Expo, including lawn lights, street lights, landscape lights, square lights, tunnel lights, and so-called "spot lights." "A kind of lighting products, all with "high power" as the signboard, unveiled at the market
The person in charge of the exhibition area of ​​many exhibiting companies told the reporter that two years ago, due to the technical problem that LED lighting brightness has not been solved, many experts can only make foreground predictions for LED technology applications for general lighting. Nowadays, the technical replacement of ordinary lighting has achieved a complete breakthrough. As the price of key components declines, if current forecasts are to be made, then LED products will occupy the mainstream application field.
Brand management awareness
The development of the LED product market has clearly absorbed the experience of ordinary lighting products. At this year's light fair, LED companies represented by Auman have already paved the way for the future "brand road".
The reporter saw that a number of exhibiting companies abandoned the previous two fancy practices in the booth promotion--using LED landscape lighting to attract attention, and vice versa, using various means to deepen the buyer's superiority over LEDs compared to traditional light sources. It is more gratifying to know that many exhibitors' exhibition areas have their own main products and show their core competitiveness.
Auman Technology Lighting, as one of the drafting units of the national standard for LEDs, is particularly eye-catching in the LED exhibition area of ​​this year's Expo. A person in charge of the exhibition area said that since 2007, the company has carried out a large-scale expansion, and the company has also carried out a strategic brand upgrade, which will build Auman into a LED brand with considerable influence and well-known in the market. The goal.
However, a general manager of an LED company that did not want to be named said that the current status of the domestic LED industry is still "low threshold, mixed industry", especially the market share of independent research and development products is low, in the market growth rate, 80% is an OEM (OEM) product that is packaged abroad. Therefore, the market expects leading companies with competitive advantages to emerge and lead industry standards to promote the formation of a regulated and orderly LED market.
Strong "high power LED"
On the eve of the opening of the Expo, the town held a grand LED streetlight demonstration project lighting ceremony. This 1.3-kilometer highway uses nearly 200 LED street lights with a total investment of 4 million yuan. It has shown an urgent signal to the outside world: the ancient town is quite firm in the face of the most promising high-tech industry in the 21st century.
At the Fair, exhibitors responded to the call of the times in another way. The reporter saw that "high-power LED", "high-power LED!" This may be the most concise in the LED display area of ​​this year's Expo, but it is also the most popular slogan. LED manufacturers, which mainly used decorative quantitative products, have launched functional LED lighting products at this year's Light Expo, including lawn lights, street lights, landscape lights, square lights, tunnel lights, and so-called "spot lights." "A kind of lighting products, all with "high power" as the signboard, unveiled at the market
The person in charge of the exhibition area of ​​many exhibiting companies told the reporter that two years ago, due to the technical problem that LED lighting brightness has not been solved, many experts can only make foreground predictions for LED technology applications for general lighting. Nowadays, the technical replacement of ordinary lighting has achieved a complete breakthrough. As the price of key components declines, if current forecasts are to be made, then LED products will occupy the mainstream application field.
Brand management awareness
The development of the LED product market has clearly absorbed the experience of ordinary lighting products. At this year's light fair, LED companies represented by Auman have already paved the way for the future "brand road".
The reporter saw that a number of exhibiting companies abandoned the previous two fancy practices in the booth promotion--using LED landscape lighting to attract attention, and vice versa, using various means to deepen the buyer's superiority over LEDs compared to traditional light sources. It is more gratifying to know that many exhibitors' exhibition areas have their own main products and show their core competitiveness.
Auman Technology Lighting, as one of the drafting units of the national standard for LEDs, is particularly eye-catching in the LED exhibition area of ​​this year's Expo. A person in charge of the exhibition area said that since 2007, the company has carried out a large-scale expansion, and the company has also carried out a strategic brand upgrade, which will build Auman into a LED brand with considerable influence and well-known in the market. The goal.
However, a general manager of an LED company that did not want to be named said that the current status of the domestic LED industry is still "low threshold, mixed industry", especially the market share of independent research and development products is low, in the market growth rate, 80% is an OEM (OEM) product that is packaged abroad. Therefore, the market expects leading companies with competitive advantages to emerge and lead industry standards to promote the formation of a regulated and orderly LED market.
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