Home theater computer prices will fall

August 30 news, Intel's home theater computer (HTPC) prices are too high has been considered by the industry as a major resistance in China's popularity. Yesterday afternoon, Intel (China) Technology Project Manager Ma Chunlin said in an interview with Netease Technology that the prices of Intel's home theater computer accessories are declining. For example, the chassis with LCD screens dropped from 1,000 yuan to 400-500 yuan. This will cause the overall price of home theater computers to drop.

Ma Chunlin disclosed the above information yesterday at the "Intel Home Theater Computer Experience Conference." Earlier Intel said that the price of home theater computers using Intel chips (excluding monitors) was around 2000-7000 yuan. However, most of its market prices are more than 3,000 yuan. According to industry insiders, the average price of high-definition players developed by Chinese companies is more than 1,000 yuan more than Intel home theater PCs.

Another participant, Li Rongji, general manager of South China, Intel (China), believes that Intel Home Theater Computers are mainly used in the living room of Chinese first- and second-tier cities with more than one computer than in high-definition players. High-end, configuration and experience are also better.

Intel introduced the concept of home theater computer (HTPC) for several years, but it has not been popularized in the Chinese market. Earlier this year, Intel integrated the newly released Core i3/i5 processor into the home theater computer industry chain and began a new round of promotion. Li Rongzhen introduced that at present, Intel has built a home theater computer experience zone in the stores of 20 channels in Southern China, and has trained store employees. From the perspective of sales, the proportion of home theater purchases in the living room began to rise.

Regarding how Intel will promote the popularization of home theater computers in China, Ma Chunlin, technology project manager of Intel (China), stated that the company will strengthen cooperation with industry chain partners and have found local partners in software cooperation. A Shenzhen-based company named Suying has provided software services for Intel's home theater PCs that integrate features such as video content.

Analysts believe that at present, Dell, Asus and other machine manufacturers have not yet joined the Intel home theater computer industry chain. This will not be conducive to Intel's popularization of home theater computers.

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