Some people say that in a certain period of time in the future, “her economy†will become a fourth industry and cause more potential business opportunities. In the post-financial crisis era, the rise of “her economy†is a new atmosphere, representing more vitality and infinite beauty. . Concerned about "her economy", "she" is good "he" Ye Hao, lighting lighting industry more to make the necessary adjustments to the characteristics of women's consumption, perhaps will earn more opportunities for their own development, this is the best of both worlds Not fun for it?
The so-called "her economy" refers to the female economy. It is a popular vocabulary that has emerged recently this year. It is also a new term approved and included by the Ministry of Education. In today’s social development, women’s social status and income are getting higher and higher, and their financial position in the family has become stronger and stronger. Therefore, the rapid rise of “her economy†has made many businesses taste the sweetness. Many businesses are caught off guard.
World Bank statistics show that by 2014, women’s global income will reach 18 trillion U.S. dollars, and women’s annual global consumer spending will reach 28 trillion U.S. dollars. All kinds of data indicate that women are becoming an important force in the recovery of the social economy and that "her economy" and "her time" are in full swing. The “her economy†has become more valued in the current social and economic life. Many people joke that the wife manages the moneybags in the family life, but in fact it controls the financial power of the family. In today's society, many women make more money than men. They are often emotional at the consumer level and have spawned the development of many tertiary industries.
In the purchase of home products, it should be said that some of the bulk commodities should have been decided by the heads of households. However, in many families, men tend to be the targets of “lazyness†and the excuse is busy. Therefore, women members become the “CEOâ€. In the survey, it was found that many home furnishings, such as curtains, sofas, lighting, and decoration styles, all have more feminine features. These fully illustrate the important role women play in family life. How to use “her†economy as an article and to make marketing and promotion a good job is a problem that many businesses face and is a new topic.
Lighting products integrate practicality and decorativeness into the category of home decoration. In the foregoing, we talked about women’s dominant position in the procurement of home products. Therefore, our lighting manufacturers must also fully consider “she†in marketing. Some of the "please" measures. In some measures that cater to women's consumption, many well-known large-scale supermarkets and industries serving women are relatively mature in operation. We can often see that many highly publicized advertisements are launched around women.
As women's "right to speak" is increased in the traditional male-dominated consumer sphere, economic rights are also shifting in gender in family life. If that industry does not consider how to attract female customers at this time, it is standard fools. The amount of disposable money in women’s hands has increased, and naturally the moneybags can be opened in daily consumption. In the procurement of lighting products, some dealers have also indicated that more and more female consumers are more inclined to product. In style and individuation, in some lighting stores in the Mainland, many businesses have used “welcome men to escort women for purchaseâ€, “what amount of tickets are used to send movie ticketsâ€, “buy one get one freeâ€, etc. in order to attract the arrival and consumption of female customers. Promotional tools.
Since “her economy†has been so vigorously developed, our lighting companies or businesses should make adjustments in all aspects to meet the “her economy†demand for products and marketing models. Women’s consumer needs are often not the same as men’s. When making consumer decisions, women’s decisions are more complex, and they are more comprehensive, more flexible, and more flexible. Therefore, when attracting female consumers, we must consider as much female visual considerations as possible in product R&D and production. Secondly, we should strengthen the personalized design of female consumer characteristics in service, and secondly, we must make some adjustments in the management methods. To adapt to the "her economy" development.
The so-called "her economy" refers to the female economy. It is a popular vocabulary that has emerged recently this year. It is also a new term approved and included by the Ministry of Education. In today’s social development, women’s social status and income are getting higher and higher, and their financial position in the family has become stronger and stronger. Therefore, the rapid rise of “her economy†has made many businesses taste the sweetness. Many businesses are caught off guard.
World Bank statistics show that by 2014, women’s global income will reach 18 trillion U.S. dollars, and women’s annual global consumer spending will reach 28 trillion U.S. dollars. All kinds of data indicate that women are becoming an important force in the recovery of the social economy and that "her economy" and "her time" are in full swing. The “her economy†has become more valued in the current social and economic life. Many people joke that the wife manages the moneybags in the family life, but in fact it controls the financial power of the family. In today's society, many women make more money than men. They are often emotional at the consumer level and have spawned the development of many tertiary industries.
In the purchase of home products, it should be said that some of the bulk commodities should have been decided by the heads of households. However, in many families, men tend to be the targets of “lazyness†and the excuse is busy. Therefore, women members become the “CEOâ€. In the survey, it was found that many home furnishings, such as curtains, sofas, lighting, and decoration styles, all have more feminine features. These fully illustrate the important role women play in family life. How to use “her†economy as an article and to make marketing and promotion a good job is a problem that many businesses face and is a new topic.
Lighting products integrate practicality and decorativeness into the category of home decoration. In the foregoing, we talked about women’s dominant position in the procurement of home products. Therefore, our lighting manufacturers must also fully consider “she†in marketing. Some of the "please" measures. In some measures that cater to women's consumption, many well-known large-scale supermarkets and industries serving women are relatively mature in operation. We can often see that many highly publicized advertisements are launched around women.
As women's "right to speak" is increased in the traditional male-dominated consumer sphere, economic rights are also shifting in gender in family life. If that industry does not consider how to attract female customers at this time, it is standard fools. The amount of disposable money in women’s hands has increased, and naturally the moneybags can be opened in daily consumption. In the procurement of lighting products, some dealers have also indicated that more and more female consumers are more inclined to product. In style and individuation, in some lighting stores in the Mainland, many businesses have used “welcome men to escort women for purchaseâ€, “what amount of tickets are used to send movie ticketsâ€, “buy one get one freeâ€, etc. in order to attract the arrival and consumption of female customers. Promotional tools.
Since “her economy†has been so vigorously developed, our lighting companies or businesses should make adjustments in all aspects to meet the “her economy†demand for products and marketing models. Women’s consumer needs are often not the same as men’s. When making consumer decisions, women’s decisions are more complex, and they are more comprehensive, more flexible, and more flexible. Therefore, when attracting female consumers, we must consider as much female visual considerations as possible in product R&D and production. Secondly, we should strengthen the personalized design of female consumer characteristics in service, and secondly, we must make some adjustments in the management methods. To adapt to the "her economy" development.
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