In the field of autonomous vehicles, Google chose to develop and manufacture its own models. Automated driving cars with no steering wheel and a very cute appearance have been introduced before, and they have been tested on several states in the United States. However, according to the latest reports from foreign media, Google’s R&D strategy has undergone major changes, and it will stop developing its own car hardware and expand its cooperation with traditional car companies.
Google's cute self-driving car has been widely reported in the media, but to this day, Google is still in the "endless test", when such a car will become a formal product, it is not known.
According to The InformaTIon, a US technology news site, recently, Google’s parent company, Alphabet’s CEO, Pei Qi, and chief financial officer, Ruth Porat, jointly decided to adjust the autonomous driving strategy.
The two executives believe that Google’s current self-driving car has completely eliminated the steering wheel and brakes. This design is too radical and may not be practical. The two believe that Google does not have to manufacture cars from start to finish and should cooperate with the traditional auto industry.
According to reports, this new strategy has sparked controversy within Google’s autonomous car business team. Brin, the co-founder of the Google X Labs division and the innovative R&D business, believes that Google should manufacture autonomous vehicles completely independently.
According to reports, on Tuesday, US time, Google may officially announce the major direction adjustment of the self-driving car R & D strategy.
It is reported that Google hopes to use the currently developed self-driving car technology to expand cooperation with external companies to launch some more practical products or services. Among them, Google is preparing to use the self-driving cars produced in cooperation to launch mobile car services before the end of next year.
Previously, Uber had experimented with taxi services based on self-driving cars in Pittsburgh, USA. Obviously, Uber's technical commercial and practical pace has already led Google. In addition, California Tesla is currently ranked first in the industry in terms of the actual commercial use of autonomous driving technology.
In the middle of this year, Google has announced that it will work with Chrysler to build 100 self-driving cars that will follow the existing Minivan.
In fact, the development of autonomous vehicles is increasingly showing new trends in strategic alliances between manufacturers, such as Intel and BMW. Uber collaborated with Carnegie Mellon University in Pittsburgh.
It should be pointed out that although Google started the development of autonomous driving technology earlier, its progress is very slow. It has been reported that the progress of the Google car project is too slow, which has caused some internal staff dissatisfaction. As autonomous driving technology has become a new hotspot in the technology industry, Uber, Tesla, Apple, and the traditional automotive industry are catching up quickly, and Google’s past first-mover advantage has disappeared.
In fact, in addition to autonomous vehicles, Google's large number of innovative research and development projects have fallen into the same embarrassing situation: the project is slow, and it is too late to develop products with commercial and practical prospects.
Previously, Google has terminated a number of innovative research and development projects, such as the smart glasses "Google Glasses" has been canceled, multiple robot teams have been disbanded, and ready to transfer Boston Power.
In the smart home, Google also suffered a fiasco. The quality of the acquired Nest product was faulty, and the founder was forced to leave because of his management style.
It is worth mentioning that, according to media reports, Apple has also made a directional adjustment to the development of self-driving cars. Apple will give up the development of its own brand of electric vehicles or self-driving cars. Apple will pay attention to the autopilot system software and After the car technology and content services, Apple will cooperate with external car manufacturers to authorize their own technology.
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