Is it difficult to popularize smart homes? Is the price wrong?

In 2014, Google acquired the smart home service provider Nest, which created the second largest acquisition in Google history, which caused a sensation in the smart home industry; Baidu high-profile shares in the smart home enterprise Haishu Technology, and in the "unknown" It has a number of smart home products such as intelligent routing and smart shadow sticks; then Alibaba and Midea announced a strategic cooperation to release the first IoT smart air conditioner; and 360 announced in March that it will cooperate with home appliance giant TCL to launch a News of the smart internet air purifier······. The various businesses have invested in a scene that shows the development of smart homes.

The merchants portrayed the thriving scene of smart home development, while the smart home portrayed the blueprint for a better life. Through the Internet of Things technology, smart home integrates various home devices such as doors, windows, lighting, and home appliances to provide people with remote, linkage, scene and timing control and means for various devices to create safe, healthy, comfortable and efficient homes for people. living environment. No matter where you are, you only need a smart phone, you can use the smart home application software to understand the status of your home in an all-round way, and control the automation equipment in your home as you like. However, it is undeniable that although smart homes are so good for businesses and users, they still have not really embarked on the road of popularization, and are still in a stage of niche.

Smart homes have been developed in China for about 20 years and have not been widely known. There are many reasons why smart homes have not been popularized in China, but they all believe that high prices are the "culprit." Many people will agree that with the improvement of living standards, many consumers want to have a smart home of their own, and what makes smart homes unpredictable is the unbearable “high price”, especially It is a foreign smart home brand. The price of products is tens of thousands, even hundreds of thousands, and it is a luxury that is uncompromising. Therefore, it is mentioned that smart homes are not popular, and the price must be the “object” that has been approved. The high price is determined as an important reason why smart homes are difficult to popularize.

But in fact, while we complain that smart homes are "higher", we should also be able to see that many smart home manufacturers have slogan "close to the people" and walked the "civilian" route. For example, the well-known smart home enterprise IoT Sensing is the first to burn the fire of smart homes to second- and third-tier cities, and timely launch the “Thousand Dollars Smart Home” package, which has created a “clean” smart home style in the industry. In addition to IoT sensing, many other smart home companies, as well as home appliance companies and Internet companies, have also produced affordable price cards. Some products are relatively cheaper than ordinary Apple smartphones. Basically, they are basically cheaper. Within the public's affordable range. To put it simply, the price of smart homes can now be accepted by the public, not the high pride.

Although the price of smart homes has shown a trend of “high opening and low walking” in the promotion of manufacturers, the degree of promotion and popularization is still very limited. In terms of smart homes, there are countless things that are cheap in our daily lives, but these things are not necessarily the popular products of “everyone is craving”, but many are rejected by everyone unless they are valuable and extensive. Demand. This is also why Apple's electronic products are mostly low in domestic prices, and the usage rate is high in similar products. That is to say, if the smart home does not have the point of public demand, even if the price drops or is released free of charge, it may not be possible to "buy".

It can be seen that it is difficult to spread the smart home and it is difficult to say that the price is wrong. The real reason is that its value is not the demand point of people. The price is lower than the people's needs, and it is difficult to get people's attention. If the price rises and there is a necessary point, people will still "reach the hard". The smart home has not been popularized at this stage. In the final analysis, the smart home function is not the rigid demand of people, and it is basically dispensable for people. Therefore, smart home manufacturers on the road to promote the popularity of smart homes, while reducing the price of smart homes, we should pay attention to the practical quality and value of smart homes from the needs of people. And the intelligent home system of IOT sensing makes these perfect combinations, truly solves the problem and becomes a smart home system that every ordinary person can use with confidence.

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