Large household appliances are entering the second, or even multiple swap markets.
According to the results of a network survey released recently by Modern International Market Research Co., Ltd. (MIMR), household appliances with relatively high penetration rates, such as TVs and washing machines, are gradually being converted into secondary exchanges, and secondary exchanges such as refrigerators and air conditioners are also being implemented. Stay between 1-2%.
The reasons for the exchange, the length of use of the product and the degree of obsolescence, are the direct factors determining the purchase of the product. Among them, "the original product can not meet the needs of the use of" as the most important reason, accounting for 30%; "the original product is broken", accounting for 26%, ranking second; government subsidies to facilitate the purchase of the help is not obvious, The proportion is only 19%.
The MIMR report states that 70% of consumers' expectations for the use of various home appliances are more than 5 years, and those under three years are below 10%. Among them, 77% of consumers use TV for more than 2 years to have a redemption intention; while 70% of consumers use air-conditioning for more than 5 years to consider product redemption. After more than three years, consumers generally consider redemption. Air-conditioning, and the exchange of refrigerators and washing machines consumers according to their preferences, the exchange of years of distribution is equal, and the highest frequency of television exchanges.
In terms of prices, consumers also have more budgets for redemption of television products, with only 16% of those under 3,000, while the mainstream price of 3000-5000 yuan is 50%, and 5,000 or more also occupy one-third of the market. The purchasing power of consumers continues to increase.
According to MIMR, the budget for consumers’ last-time use of TV and the TV program redeemed by this plan has a clear upward trend. The budget for middle and low-end consumers has increased by 500 yuan, while slightly higher-end consumers have directly increased their budgets. 1000 RMB.
Consumers on the air-conditioning products in the second exchange budget, 46% of the exchange budget is in the 2500-3500 yuan, the mid-end products will become the main future exchange products.
Refrigerator products showed the opposite trend. MIMR's research found that the current purchase of refrigerators over 4,000 yuan, significantly reduced the budget price of its exchange plan, most of the decline reached more than 1,000 yuan, which shows that the overall high-end refrigerators The market price demand will go down.
In the product's focus, consumers focus on the exchange of TV products mainly for display, appearance, sound effects and the quality of operating accessories. With the increase in entertainment demand, the quality of audio is gradually rising to the attention of consumers. Consumers are most concerned with noise problems and drainage when using air conditioners.
Consumers are most concerned about refrigeration, preservation, and energy-saving effects when purchasing refrigerators. In actual use, the most common quality problems consumers face are power consumption, cooling, and drainage functions. MIMR recommends that refrigerator manufacturers introduce new products. During the process, the energy-saving effect of the product should be continuously improved, and the treatment of water supply and drainage problems should be strengthened.
According to the results of a network survey released recently by Modern International Market Research Co., Ltd. (MIMR), household appliances with relatively high penetration rates, such as TVs and washing machines, are gradually being converted into secondary exchanges, and secondary exchanges such as refrigerators and air conditioners are also being implemented. Stay between 1-2%.
The reasons for the exchange, the length of use of the product and the degree of obsolescence, are the direct factors determining the purchase of the product. Among them, "the original product can not meet the needs of the use of" as the most important reason, accounting for 30%; "the original product is broken", accounting for 26%, ranking second; government subsidies to facilitate the purchase of the help is not obvious, The proportion is only 19%.
The MIMR report states that 70% of consumers' expectations for the use of various home appliances are more than 5 years, and those under three years are below 10%. Among them, 77% of consumers use TV for more than 2 years to have a redemption intention; while 70% of consumers use air-conditioning for more than 5 years to consider product redemption. After more than three years, consumers generally consider redemption. Air-conditioning, and the exchange of refrigerators and washing machines consumers according to their preferences, the exchange of years of distribution is equal, and the highest frequency of television exchanges.
In terms of prices, consumers also have more budgets for redemption of television products, with only 16% of those under 3,000, while the mainstream price of 3000-5000 yuan is 50%, and 5,000 or more also occupy one-third of the market. The purchasing power of consumers continues to increase.
According to MIMR, the budget for consumers’ last-time use of TV and the TV program redeemed by this plan has a clear upward trend. The budget for middle and low-end consumers has increased by 500 yuan, while slightly higher-end consumers have directly increased their budgets. 1000 RMB.
Consumers on the air-conditioning products in the second exchange budget, 46% of the exchange budget is in the 2500-3500 yuan, the mid-end products will become the main future exchange products.
Refrigerator products showed the opposite trend. MIMR's research found that the current purchase of refrigerators over 4,000 yuan, significantly reduced the budget price of its exchange plan, most of the decline reached more than 1,000 yuan, which shows that the overall high-end refrigerators The market price demand will go down.
In the product's focus, consumers focus on the exchange of TV products mainly for display, appearance, sound effects and the quality of operating accessories. With the increase in entertainment demand, the quality of audio is gradually rising to the attention of consumers. Consumers are most concerned with noise problems and drainage when using air conditioners.
Consumers are most concerned about refrigeration, preservation, and energy-saving effects when purchasing refrigerators. In actual use, the most common quality problems consumers face are power consumption, cooling, and drainage functions. MIMR recommends that refrigerator manufacturers introduce new products. During the process, the energy-saving effect of the product should be continuously improved, and the treatment of water supply and drainage problems should be strengthened.
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