According to foreign media reports, LinkedIn's mobile product manager Joff Redfern said that at the end of the fourth quarter of 2011, 15% of LinkedIn.com visitors were using mobile devices to access the site. By the end of the first quarter of 2012, this figure had risen to 22%. In light of this growth, the team launched a new mobile app, with the iPad version especially outstanding.
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LinkedIn currently has 150 million users, and the mobile platform is LinkedIn's fastest growing consumer service, with 19 people searching on the site every second via mobile devices and 41 profiles being viewed. The iPad is the fastest-growing mobile device, up 250% from the same period in 2011.
But Redfern said that given the time it takes people to use the iPad every day, it is more often used as an "information entertainment" device. LinkedIn's iPad access peak appeared in the prime time of TV shows, indicating that people use a tablet to check emails when watching TV shows.
LinkedIn's iPad and desktop usage time comparison
LinkedIn wants to change that, so they designed the iPad app as a personal assistant tool. Open this app and you'll see hot topics, job changes, stock quotes, and even weather overviews on the Hub page.
Then you can go from the Hub page to your Expose, Stream or profile. But what's really exciting is getting your calendar to interact directly with LinkedIn.
LinkedIn's iPad app interface
If you grant this app permission, it will pull the information from your personal calendar and match your LinkedIn contact. So, if you want to meet someone at lunch and talk about something more important, now you can see what they posted on LinkedIn by connecting. This should be very useful information for you.
It doesn't matter if you forget the iPad at home. LinkedIn's new Android and iPhone apps can also connect to the calendar. Although the updates for these two apps are not large, the ability to connect to the calendar is enough to get users to upgrade to the latest version.
An industry source commented: When I saw this new iPad app, my first thought was to hope that other parts of the LinkedIn site would work like this. Compared to the LinkedIn website, this iPad app is more in tune with the touch interface. LinkedIn may also update the site at the right time, but now the iPad app is definitely a standout. For a long time, this was the first time that LinkedIn made me feel excited.
The new version of LinkedIn is free and is now available.
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