21ic News THX Ltd. has announced the launch of its first mobile app, the THX tune-upTM. Currently users can download it through the iTunes App Store. THX tune-up is an easy-to-use interactive app that allows consumers to tune their TVs, projectors and stereos with iOS devices for maximum performance in entertainment systems, regardless of brand and price. Get the best entertainment experience.
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The launch of THX tune-up comes at the start of this year's Big Game. According to a study conducted by the Retail Advertising and Marketing Association, more than 7.5 million viewers are expected to purchase new TVs for the event. 1 In order to provide all home users with equal opportunities to watch the game and enjoy the opening of the day on their existing and newly purchased TVs, THX will be available worldwide for free during the first week of the app launch (January 29, 2013) Until February 4). Subsequently, THX tune-up will restore the normal price of $1.99 in some countries. 2
Sandra Benedetto, Director of Product Management at THX Ltd., said: "With the THX tune-up app, sports fans, movie fans, gamers, and even reality show enthusiasts can make sure their TV and sound systems are set up properly. THX tune-up can pass Picture and sound adjustments simply and easily guide consumers to the best entertainment experience in their home entertainment system. We also added some interesting features such as the THX movie trailer link and our signature product 'THX® Deep NoteTM' Audio, these will definitely make people rush to this new 'tuning' system."
THX tune-up function
THX tune-up has a custom-designed video mode and audio detection function that allows the user to check whether the settings of the video device are optimized according to the user's device performance and lighting environment, and also to check if the external audio is properly connected and can work together. . For example, in the absence of special glasses or other specific equipment, it is very complicated to properly adjust the color and tone settings. THX tune-up uses an iPad or iPhone camera and a built-in color filter specially designed by THX to help users easily ensure accurate color and natural skin tone.
This interactive app provides step-by-step instructions for users through narration and text, and provides a detailed guide on how to use each feature to help users complete the following tests:
Video adjustment
· Aspect ratio – make sure your TV display is the right shape and size
· Brightness – ensures that shadow details and nighttime scenes are clearly visible
· Contrast – make sure the white details of the TV are clear and distinct
· Color – Make sure the color is bright and eye-catching, but not oversaturated or cartoon-like
· Hue – make skin tone more natural, not too green or too red
Audio adjustment
• Audio distribution – Make sure the sound is connected to the correct audio video receiver (AVR) output port and the desired sound is heard from the correct speaker
· Acoustic phase – ensure that the positive and negative audio cables are properly connected and all audio is working properly
The THX tune-up application does not provide full tuning capabilities. There are also home theater enthusiasts, adjusters or installers who want a higher level of control and precise tuning of the entertainment system. Therefore, THX offers a THX Tuner Blu-ray Disc for all such participants in the THX Education Program. In addition, the CD is also available in limited editions at industry exhibitions and events attended by THX.
More features
THX tune-up not only has settings, but THX also adds a number of classic cinema features to the app, which are praiseworthy:
· “THX Deep Note†– press the button under 5.1 surround sound to get the sound of this achievement THX
· “THX Trailers†– offers users an exceptional THX trailer in HD (like the trailer in THX Certified Cinema), which can be shown to friends and family through a newly tuned TV and sound system
· “Moo Can†– Users can listen to the classic “Moo†sound in popular THX movie trailers by tilting their iPhone or iPad
· “Ask Tex†– provides users with an easy way to get answers to questions about home theater equipment and setup processes
THX and its future applications
With the introduction of THX tune-up, THX has laid the foundation for partners to participate in future applications, which will provide them with a distinctly differentiated competitive advantage and provide enhanced functionality for mass consumer products. THX's rich history is based on George Lucas' desire to improve the performance of cinema video and audio. THX hopes to leverage this wealth of experience to help bridge the gaps in smart devices, televisions, stereos and entire home theater systems. The gap between hardware performance and the desire of content producers to creatively enhance the home entertainment experience.
supporting device
THX tune-up is currently only available for Apple iOS devices, including iPad 2, 3 and 4 (installing 5.1.1 or newer iOS); iPad Mini (installing 6.0 or newer iOS); iPhone 4, 4S and 5 (install 5.1.1 or newer iOS operating system); and iPod Touch (install 5.1.1 or update 4 generations or newer products of iOS operating system). THX plans to launch the Android app in the spring of 2013.
You need an Apple Digital AV Adapter or Lightning Digital AV Adapter and an HDMI cable, or Apple TV to connect your iPhone or iPad to your entertainment system.
1. Retail Advertising and Marketing Association: More than 179 million football fans are ready to watch Big Game. Research by the National Retail Federation, January 24, 2013.
2. Australia, Canada, France, Germany, Italy, Singapore, Spain, the United Kingdom and the United States.
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