On October 20th, the relevant person in charge of Tsinghua Tongfang TV disclosed the marketing data of Golden Week to Tencent Technology on the 20th. From October 1st to 8th, Tsinghua Tongfang TV sales increased by 350% year-on-year, and sales increased by 200%.
"Our goal is to fully catch up with Samsung." Tsinghua Tongfang Digital TV Beijing Branch told General Tencent Technology that "the price of ordinary LCD TVs with foreign brands can hold back an LED TV, which is attractive to consumers." It is self-evident. According to reports, this Beijing market is the area where Tsinghua Tongfang LED TVs sell the most.
It is reported that in order to win the golden week color TV sales war, Tsinghua Tongfang used the identity of the exclusive sponsor of the hot film "Jianguo Daye" industry to carry out terminal integration and promotion. On the other hand, the full use of the "Jianguo Daye" image use right in CCTV A set of gold files to advertise, so that its LED TV is quickly familiar to and accepted by consumers.
It is understood that in the domestic and joint venture brand chambers, the biggest highlight of this year's color TV market is that all brands have unanimously launched LED LCD TVs, which led to the entry of LED TVs into the fierce competition soon.
"From our Golden Week sales statistics, this year's National Day LED market sales are mainly Tsinghua Tongfang and Samsung." Gome Electrical and Electronics Department, a person in charge said.
On the other hand, "Tsinghua Tongfang's price strategy is also very accurate. Its 32-inch LED TV broke through the 6000 yuan mark for the first time. Compared with the expensive prices of other brands, this has a great advantage." The official said.
At present, as an upgraded product of LCD TVs, LED TVs are considered by the industry to be an important direction for the evolution of next-generation LCD TV technology because of their more energy-saving, environmentally friendly, lighter and thinner characteristics, forming a “gold mine†that manufacturers compete for.
This year's National Day, due to the release of new products, led to the explosive growth of LED LCD TV sales, China's color TV market after LCD LCD TV, LED LCD TV has begun a new round of competition.
"Our goal is to fully catch up with Samsung." Tsinghua Tongfang Digital TV Beijing Branch told General Tencent Technology that "the price of ordinary LCD TVs with foreign brands can hold back an LED TV, which is attractive to consumers." It is self-evident. According to reports, this Beijing market is the area where Tsinghua Tongfang LED TVs sell the most.
It is reported that in order to win the golden week color TV sales war, Tsinghua Tongfang used the identity of the exclusive sponsor of the hot film "Jianguo Daye" industry to carry out terminal integration and promotion. On the other hand, the full use of the "Jianguo Daye" image use right in CCTV A set of gold files to advertise, so that its LED TV is quickly familiar to and accepted by consumers.
It is understood that in the domestic and joint venture brand chambers, the biggest highlight of this year's color TV market is that all brands have unanimously launched LED LCD TVs, which led to the entry of LED TVs into the fierce competition soon.
"From our Golden Week sales statistics, this year's National Day LED market sales are mainly Tsinghua Tongfang and Samsung." Gome Electrical and Electronics Department, a person in charge said.
On the other hand, "Tsinghua Tongfang's price strategy is also very accurate. Its 32-inch LED TV broke through the 6000 yuan mark for the first time. Compared with the expensive prices of other brands, this has a great advantage." The official said.
At present, as an upgraded product of LCD TVs, LED TVs are considered by the industry to be an important direction for the evolution of next-generation LCD TV technology because of their more energy-saving, environmentally friendly, lighter and thinner characteristics, forming a “gold mine†that manufacturers compete for.
This year's National Day, due to the release of new products, led to the explosive growth of LED LCD TV sales, China's color TV market after LCD LCD TV, LED LCD TV has begun a new round of competition.
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