[Global Network Technology Reporter Chen Jian] Chinese mobile phone manufacturers have all moved their sights to the Indian market with huge growth potential in 2017, and many manufacturers have achieved a full surprise this year. According to Manu Kumar Jain, general manager of the Indian market for millet, China's consumer electronics manufacturer, Xiaomi India, will achieve more than $2 billion in operating income this fiscal year.
According to an Economic Times report, Manu Kumar Jain believes that Xiaomi will continue its growth in the Indian market until next year, adding that offline sales and the introduction of new products other than smart phones will also increase.
As of September 2017, Xiaomi has been keeping pace with the first Samsung in the Indian market and has a 23.9% share. This was followed by Lenovo (Motorola), Vivo and OPPO, which were 9%, 8.5% and 7.9% respectively.
This is also the highest sales record for Chinese companies in India. During India's Diwali Festival, Xiaomi sold 4 million smart phones. According to reports, Xiaomi currently plans to enter the payment market in India.
At present, the Indian government has increased the tariff of mobile phones from 10% to 15%, but Xiaomi said it would not increase the price of smart phone products. Jain told the Economic Times that “we have stopped statistics, but Xiaomi’s revenue this year will definitely exceed US$2 billion. In terms of online sales, Xiaomi’s accounted for 50% of India’s total online sales of mobile phones. 23.9% of the entire market. In the last quarter, Xiaomi also won a quarterly championship.†He said that Xiaomi will consider long-term, will seek the status of the leader in the Indian market.
Lei Jun owned by Lei Jun and Xiaomi have already invested large amounts in India. From July 2014 to now, Xiaomi has invested more than Rp 300 billion. With the establishment of more factories, service centers and R&D centers, Xiaomi is also making a new round of investment.
According to IDC's report, Xiaomi’s aggressive high-priced pricing enabled the brand to win online sales, and the offline expansion through the Preferred Partner Program and Xiaomi’s flagship store also responded well. Xiaomi’s shipment ratio Doubled in the first quarter. Chinese smartphone maker Xiaomi recently submitted regulatory documents in India and disclosed the company’s expansion plan. Xiaomi said that it plans to sell electric vehicles in India and enter the payment market.
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