From the perspective of the global semiconductor industry, automotive electronics and industrial applications have become the main driving force for the growth of the industry. New opportunities such as the Internet of Things and MEMS are also emerging, bringing new impetus to the revival of the semiconductor industry. From car entertainment systems, car-assisted driving, to driverless driving, the proportion of electronic devices in cars is growing.
The rapid development of semiconductor technology will play an important role in addressing the challenges posed by these changes. Based on innovation, ADI has been committed to the development and investment of communications infrastructure, industrial automation, industrial instrumentation, and automotive electronics.
Xu Zhibin, China's marketing manager for the automotive electronics industry at Analog Devices, believes that automotive and automotive electronics have become one of the focal points of society. The existing manufacturers at all levels continue to innovate, and new players from all walks of life have poured in. For semiconductor manufacturers, challenges and opportunities coexist.
For the challenge, Xu Zhibin said that it is mainly reflected in three points. First, the homogenization of products. That is, how semiconductor manufacturers stand out in similar products and highlight the unique advantages of their products. Second, price pressures have further increased. Customer requirements for cost and price adjustments continue to increase. Third, new players are constantly pouring in. In particular, semiconductor players in other fields also want to join the competition of automotive electronics games.
Opportunities are also manifested in three aspects.
First, we are in a very good and rapidly changing era of technology and industrial change. Driverless, new energy vehicles, etc., will bring earth-shaking changes to the automotive industry today and in the near future. There are new opportunities in the change. For example, the automotive semiconductor industry related to new energy vehicles has developed rapidly in the past two years, and the related manufacturers' businesses have risen rapidly.
Second, automotive chips are not only a single hardware product, but also closely linked to the software's already ecological environment. This opens up another door for traditional automotive semiconductor manufacturers to develop software and system services based on chips, making customer design easier and adding value.
Third, when the car is undergoing tremendous changes, chip makers can combine their own advantages in other fields to create and lead new technology and functional trends, and bring more valuable functions while also achieving self-development and success. .
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