Licensor moves frequently OTT industry this May is busy

In the spring, smart TVs broke out. People haven’t paid attention until summer. Looking back at the past week, the OTT field is very lively. After the outbreak of TV new products, licensees have frequently cooperated and invested. The box manufacturers and Internet TV have brewed new products and new strategies. The OTT industry is very busy this May!

Licensing companies keep moving

Mango TV Music Channel officially launched

On May 13th, the Mango TV Music Channel, which was the main live online concert, was formally launched. It is reported that from the end of 2014, the mango TV music channel has been prepared for more than six months. In addition, it is reported that the European TV singing contest on May 18th, the US bulletin board ceremony and the May 20th, 22nd, and 24th was broadcast on the Mango TV Music Channel. The bulletin board music award ceremony will be held on May 18. Meet with Chinese audience through Mango TV

Comments: In recent years, major music platforms have continued to expand music copyright resources and maintain platform traffic. The competition in the music industry has gradually become a “burning money” war. Some time ago, BesTV and Rainbow Music teamed up for the first time in China to be the first music festival to be broadcast live on the mobile-end PC-side three-screen interactive screen, indicating that BesTV is also concerned about the music industry. Mango TV Music Channel, as a rising star, tried to break through the major battles of the major music festivals and live broadcasts of celebrity concerts as a breakthrough. It seems that the Internet music field will be very lively this year.

Guangdong Leads to Build Internet +3D Industry Platform

In the near future, the Guangdong side plans to jointly establish "East Vision Technology Co., Ltd." (tentative name) with related companies such as Kangdexin and Poly Communications, Chinatrust Asset Management, and Galaxy Investment. Plans to use relevant companies to promote the company to create an Internet +3D industrial platform, improve the 3D industrial ecosystem. In accordance with the joint venture agreement, Guangdong shall be responsible for proposing and reviewing the specific requirements for policies, operations, processes, and management required for operations in Eastern Vision; providing support for the operation of Internet TV licenses, providing content broadcast control services and billing for Oriental Vision products. Terminal, user management, service integration, and other necessary services; responsible for linking all program content and application resources integrated in the CIBN Internet TV platform with target companies.

Comments: Due to the development of 4K technology, 4K TVs, 4K video and other 4K products have become increasingly popular. The 3D industry has suffered a certain amount of pressure, and there is no such high degree of attention as before. This time, the country’s Guangdong leader to build an Internet +3D industry platform may be more optimistic for the subsequent development of the 3D industry.

BesTV and Ubita join forces to enter the cloud gaming market

Recently, Ubita Technology Co., Ltd. and BesTV reached a cooperation agreement. Both parties will join hands in BesTV's new media platform and other TV interactive entertainment platforms, and actively bring in the flagship games of international large companies. A new gaming experience for the majority of users in the Chinese market.

It is understood that both BesTV and Ubita reached a cooperation agreement earlier this month and will carry out various strategic cooperation details through a memorandum of cooperation. Zhang Jian, the president of BesTV Games Hosting Channel Group, said, “BesTV has already completed the construction of the service system for the distribution and operation of home TV interactive entertainment platform equipment. The building of BesTV Games’ content is extremely urgent. BesTV and Itopida will launch a cloud game and BesTV Games. One of the important initiatives in content development."

Comments: BesTV has in-depth cooperation with Microsoft and Sony in game consoles and has formed a powerful host game industry platform to become China's leading host game content operation and distribution service provider. Ubita is a global cloud gaming solution technology leader with world-leading game virtualization technology and cloud streaming platform. The cooperation between BesTV and Ubitus is to attack the cloud game market and optimistic about the development of cloud games.

Hua Digital Media invests 287 million shares in non-public offerings to Yunxi

Hua Digital Media recently issued an announcement indicating that it has invested in Yunxi to issue 287 million shares in private and has already registered for shares. The registered capital changed from 1.147 billion yuan to 1.433 billion yuan. The structure of Hangzhou Yunxi Investment Shareholders includes general partners Yunhuang Investment, Shi Yuzhu, and limited partner Xie Shihuang, while Yunhuang Investment is controlled by Ma Yun. The announcement said that this non-public offering will not result in changes in the company's control. Hua Digital Media stated that this non-public offering raised funds will be mainly used to develop the nation's new media business and integrate the upstream and downstream resources of the industry chain.

Comments: In 2015, the OTT industry is seeking the development of OTTTV scale. The purpose of the OTT industry is to integrate upstream and downstream industrial chains and form effective scale users in order to realize the breakthrough of OTTTV commercialization. China Digital Media’s non-public offering of Yunxi Investment as a new investor will help it further integrate key resources, innovate products, content and technical services, and strengthen the company’s new business in gaming, music, education, and cloud computing. The layout of data and other areas will enhance core competitive advantages and build the advantages of the industrial chain under the full business model.

New strategic new products continue to attack

Lenovo smart TV starts dual brand operation


On May 14, it was learned from Lenovo that Lenovo Group will soon launch a new TV brand “17” and invest in establishing a new company to be responsible for its operation. It is understood that the new brand operates independently as an independent company. It is led by Xiong Wen, general manager of the original smart TV business, and has two complete sets of "Lenovo" brands. The new brand will be mainly sold online, aiming at younger groups, as well as other internet companies such as Xiao Lemi.

According to media reports, the independent company that operates the “17” new brand is likely to be jointly registered by Lenovo and Alibaba, while introducing other venture capital.

Comments: With the popularity of Internet TV, such as music and millet, Skyworth and Hisense have successively established Internet TV sub-brands. Lenovo finally began to reorganize its television business, trying to try out Skyworth and Hisense's sub-brand strategy. With different division of labor, targeting different audiences, the overall attack on the online and offline, the idea is good, but whether in the specific operation is smooth, yet to be tested by the market.

Cloud tank will launch two enhanced new products

According to reliable sources, this month, the cloud tanks that will be listed for the first anniversary will be launched with two new enhanced versions. Whether or not the two new models will change in appearance compared to the existing canned appearance is unknown. There should be no doubt about the improvement in performance. Streaming Media predicts that the medical health and smart homes in the “Allin one” seven-part block will be accompanied by the enhancement of the two models. The release of the new edition reveals its true colors.


Comments: Cloud cans include all aspects of home entertainment, health, medical care, life, and other aspects of a single positioning, making it more uniform in each area, without a particularly prominent feature, and the two launches of this enhancement Is the new version of the product a continuation of the previous strategy or is it focused on some aspect? We look forward to it.

Skyworth to Release Skyworth Box Q+

According to reliable sources, Skyworth Box will announce a new box around May 20 after the M300 has been widely acclaimed at the beginning of the year. The box is named Q+. It is reported that the aircraft will be equipped with a quad-core CPU, still equipped with a dual-band WiFi antenna, and will also have HDMI. +AV dual output interface supports all kinds of TV.


Comments: From the photos exposed on the Internet, Skyworth Box Q+ has a compact shape similar to the Skyworth Box M300. The color cool black and classic red Skyworth box M300 has changed to cool black and sky blue, more lively. element. I do not know how the hardware configuration and content, and look forward to the arrival of this TV box.

1905 movie box in Jingdong presale

On May 12th, the 1905 movie box landed in Jingdong and launched the global pre-sale launch. In the pre-sale campaign, the 1905 movie box and the popular version brought 10,000 high-definition movies, VIP exclusive service, and millions of dollars to vouchers. Ceremony, priced at 299 yuan.


Comments: 1905 interactive movie box new product conference was held in January this year, the product was recently launched in Jingdong, this movie version of the box does make everyone pay attention, with many movie resources 1905, not only can watch more than 10,000 genuine High-definition movies, as well as the exclusive premiere of the latest movie theaters, feel good.

Summary: The OTT in 2015 is still moving, but it is just a game change. The original terminals are front-end, license plates are on the edge, and there is no income, and only chaotic, relatively chaotic business conditions; they gradually lead to licenses and have the heaviest content. They are seeking to evolve the relatively orderly industrial structure with scale and income. OTT is also gradually moving from the TV Internet to the larger market of the home Internet in the context of the industry's full penetration of the Internet.

From the perspective of OTT, it will undergo a process of continuous change and evolution. From the entry competition represented by end products in the early stage of the industry, it will begin to compete with content-based users and expand the competition for resources with smart home as the core.

This year’s competitive situation is still fierce. It is only because the original blade-led warfare has been turned into an infamous battle. It is no longer merely a single-arms combat that is more expensive than price, but it has entered into a battle of groups that fight strength and make a difference. Behind every company that stands in the front line, there will be a system that is rooted in an erroneous process. Among them, the seven major Internet license providers, terminals, and Internet companies are interdependent. In 2015, there was a diversified situation with deep alliances and many-to-many cooperation. In 2015, the OTT sector added many variables.




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