Three major operators jointly released "Smart TV game control standard"




Controlling the development of industry-free standard industrial chains is hindered

With the rapid development of the smart set-top box and smart TV industry, video games have become a new market growth point in 2015. Seizing the living room has become the target of competing capitals. TV screens have become the next battleground for smartphones and tablets. According to statistics, the proportion of video games in the global gaming industry is maintained at more than 30%, and it is expected to grow to $24.3 billion in 2017, which has great market potential. More industry insiders assert that the spring of video games has arrived.

But the pace of spring is still a bit slow. For the user, the player often feels confused when facing the remote control, the handle, the somatosensory squirrel, and the mobile phone and other control solutions. The incompatibility between the game plans and the inconsistency of the key-value plan make the player more troublesome. The same button is different. The definition of the game is different, which undoubtedly increases the difficulty of learning. For CP, a variety of manipulation solutions increase the cost of adaptation and testing; for peripheral manufacturers, the industry lacks clear standards to follow, and the keys between each other can be followed. The program is in a fragmented state and is not common to each other.

Solution landing: Manipulation of regulatory documents officially introduced

The control specification document has opened up various different control schemes, and has agreed on a unified key value for remote controllers, joysticks, and somatosensory squirrels. Specifically, each key corresponds to what action, how to define, have made a targeted layout, formed a set of standardized standards, CP and peripheral vendors can follow this set of standards to develop, which completely resolved Control the standard chaos problem.

Another important agenda for this conference is to establish a unified control test certification mechanism: After the game developers submit the game products, the three major operators will test according to the specifications, and the tests will be passed, and the game developers will obtain the certificate of approval. As long as any one of the three operators is certified, the other two can be exempted, significantly lowering the access threshold for partners.

The conference also introduced a game-wide national agent that was developed in full compliance with the new control regulations. This game became the first application under the three major operator control specifications.

Manipulating the regulatory document is of great significance to the development of the industry

First, to save the game developer's adaptation time, improve product on-line efficiency. Video game developers can adapt all the platforms and hardware terminals as far as they fit the remote controller and the handle as long as they comply with this specification, reducing the matching cost of the game and shortening the adaptation period.

Second, improve the user's gaming experience and cultivate market spending habits. The unification of video game control specifications will completely eliminate user confusion caused by inconsistent buttons when using the handle to control video games, which is conducive to cultivating user habits and plays a crucial role in transforming potential paying users.

Third, reduce the R&D costs of hardware vendors and focus on services and experiences. According to this specification, hardware vendors can focus on product design and experience research. They can focus more on the improvement of quality and experience to promote the prosperity of the game market.

The release and implementation of the control specification document will lead the new trend of the development of the smart TV game industry and fully release the signal and determination of the operators to enter the video game. However, this is only the beginning. It is expected that there will be more breakthrough development measures in the industry. Together with the industry chain partners, they will create and share the growth dividends in the field of home entertainment and video games, and jointly create a healthier, more standardized and more Prosperous video game ecosystem.


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