The Double 11 shopping festival of 2017 has officially kicked off, and the color TV market is showing a fresh wave of vitality. "Artificial Intelligence" and "voice control" have become buzzwords in the industry. Internet-based brands like Xiaomi have made significant strides with their smart TVs, especially in the field of AI voice control. During the Double 11 sales period, these products captured widespread attention and achieved impressive results.
According to the latest Double 11 report from Xiaomi, the brand dominated the female-oriented TV segment and swept all four size categories. Since this year, Xiaomi TV has consistently performed well online, securing the top spot on platforms like Tmall and JD.com for two consecutive months in September and October.
The author attributes Xiaomi's strong performance to two key factors: first, its high cost-performance ratio, offering premium features at an affordable price. Second, its advanced system, software, and content offerings, particularly in AI voice control, which sets it apart from competitors.
Xiaomi TV solidified its position as the king of internet TVs during this year’s Double 11 battle. It claimed the top sales spot in the TV category on Tmall and took the lead in all four size segments, including the 4A 32-inch, 4A 43-inch, 4A 49-inch, and 4A 55-inch models.
Before the Double 11 event, Xiaomi TV already showed strong pre-sale performance. According to Zhong Yikang data, Xiaomi TV ranked number one in the pre-sale top 10 for the CAT10 category, with four models occupying the top spots. The MITV4A-32, MITV4A-55 (Standard Edition), and MITV4A-49 (Standard Edition) models were among the best sellers.
Xiaomi TV not only stood out among many internet TV brands but also secured the top position in this year’s market. Its success is driven by a commitment to high cost-performance and quality product design.
Since its launch, Xiaomi TV has focused on delivering "high-end configuration at a mid-range price." This strategy has led to continuous innovation and high-quality manufacturing. For example, the Xiaomi 4A series features a 6th generation image engine, supports HDR10 and HLG, uses original panels from Samsung and LG, includes an eye protection mode, and offers low-power Bluetooth 4.2 for seamless connectivity.
During the Double 11 promotion, the 32-inch 4A model was priced as low as 949 yuan, entering the era of smart TVs under 1,000 yuan. The 55-inch model dropped by 450 yuan to just 2,549 yuan, and the 49-inch model was available for 1,999 yuan after a 400-yuan discount.
Wang Chuan, co-founder of Xiaomi Television, emphasized that the company aims to create high-quality products that challenge the perception of inferior quality. By reducing costs, Xiaomi focuses on providing value to consumers rather than maximizing profits. This philosophy reflects Xiaomi’s core values.
The high cost-performance ratio of Xiaomi TV has built a strong reputation and contributed significantly to its success during the Double 11 sale.
In addition to affordability, Xiaomi TV excels in system, software, and content. It partners with major content providers like Tencent and iQiyi, offering a vast library of videos, music, and sports content. The PatchWall AI system enhances the smart TV experience with personalized recommendations and advanced voice recognition.
Xiaomi’s AI voice system boasts a 97% accuracy rate, supporting multi-round dialogue, intelligent error correction, and fuzzy identification. Wang Chuan believes voice intelligence will become the standard for future TVs.
By focusing on AI voice technology, Xiaomi has aligned itself with market trends and created a competitive edge. This focus has helped the brand maintain its dominance in the smart TV market.
With a combination of cost-effective pricing, superior systems, and rich content, Xiaomi TV continues to stand out in the industry. Not only did it win the Double 11 sales championship, but it also laid a solid foundation for long-term growth in the smart TV sector.
For more information on smart TVs and set-top boxes, visit Smart TV/box information network sofa butler (http://), China's leading platform for TV box and smart TV news, offering insights, updates, and solutions for smart TV users.
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