The AWE Epland Award (hereinafter referred to as the "Epland Award") officially launched this month, with the application deadline set for January 10, 2018. The evaluation process consists of two stages: preliminary review and final assessment. The results of the award will be announced during the Consumer Electronics Expo (AWE2018), making it a key highlight of the event.
The Aipulan Award, organized by the AWE Organizing Committee, is widely recognized as one of the most credible product selection and evaluation activities in China’s home appliance and consumer electronics sectors. It not only features a broad range of categories but also highlights the latest innovations and technological advancements in the industry. Due to its prestige, the Epland Awards are often referred to as the “World Oscars of Smart Living†and serve as a major platform for brands to showcase their excellence.
According to the official in charge of the Epland Awards, all products applying for the award must be exhibited at AWE2018. In 2018, the organizing committee made several improvements to the application and evaluation process. This included forming an Aipulan Awards Leadership Group and an Expert Team, launching a professional reporting platform, and enhancing the efficiency and accuracy of the overall process.
Huang Lei, an evaluation expert and vice chairman of the China Household Electrical Appliances Association, mentioned that the 2018 Epland Awards will see significant changes in positioning, branding, and public engagement. The award has evolved from being known as the “Oscar of China’s Home Appliances†to the “Global Oscar for Smart Living.†This shift aims to recognize innovative products that reflect smart technology, quality of life, and future trends. The 2018 awards include categories such as the Epland Gold Award, Epland Innovation Award, Epland Environmental Award, Epland Design Award, Epland Product Award, Epland Core Award, and AiPlan Smart Innovation Award.
In the public voting category, the most popular product award was upgraded to the Epland Gold Word of Mouth Award. Consumers can vote on JD.com, with the final selections determined through online polls. The voting period ran from late February to March 9, 2018. Additionally, the Epland Awards partnered with 12 media platforms to create a “Golden Kou Monument Award†voting channel, allowing millions of readers to participate alongside consumers.
It's important to note that the Aipulan Award conducts physical evaluations of all submitted products via mail and on-site inspections at AWE. A panel of experts from industry organizations, testing institutes, and media ensures a fair and objective selection process without any fees. The award holds a high reputation in society and is considered the top honor for global home appliances and consumer electronics.
In 2017, many companies focused on innovation and R&D to adapt to changing market conditions. The Epland Awards not only reflect the year's breakthroughs but also guide the industry toward continuous progress. Looking ahead, the goal is to encourage more innovative technologies, products, and cross-industry collaborations that meet consumer needs and drive new growth in the sector.
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