In addition to its iconic film productions, Disney has been expanding into various other ventures. One such initiative is their annual "Disney Acceleration Program," which selects promising companies each year to collaborate with. This opportunity is particularly valuable for startups focused on cutting-edge products and services. Among this year's selected participants are two prominent names in the virtual reality (VR) sector.
One of these chosen companies is The Void, renowned for creating immersive VR experiences centered around franchises like "Ghostbusters." Their global network of VR centers has garnered significant attention for offering unique and memorable encounters.
The second VR giant is Epic Games, known worldwide for developing the Unreal Engine—a powerful tool widely utilized by developers to create both VR and traditional gaming titles. Epic Games has also ventured into creating VR-specific applications, such as "Robo Recall," which debuted on the Oculus Rift earlier this year. Interestingly, this content can also be adapted for augmented reality (AR) experiences.
As part of the Disney Acceleration Program, these firms will gain access to mentorship from Disney’s leadership team. They might even develop offerings directly tied to Disney’s intellectual property (IP). A notable example is Sphero, a previous participant that recently launched the Star Wars BB-8 toy.
This partnership could lead to exciting developments, such as a Void experience inspired by Disney’s beloved IPs or new VR games crafted by Epic using Unreal Engine technology. According to Tim Sweeney, CEO of Epic Games, "We’ve enjoyed excellent collaboration with Disney over recent years, where Unreal Engine contributed significantly to the 'Star Wars' film series. We’re thrilled to join the Disney Acceleration Program."
Other companies included in this year’s program are Ambido, aXiomatic, Brit + Co, Hoodline, Kahoot, ProductionPro, ReplyYes, Samba TV, and Savioke.
While these collaborations represent just the beginning, they underscore Disney’s commitment to fostering innovation across diverse industries. It’s thrilling to imagine what fresh ideas and technologies these partnerships might bring to life, potentially reshaping how we interact with entertainment in the future.
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