What happens when smart TVs collide with the Internet?

It is reported that on July 5, 2017, TCL Thunderbird and Tencent will hold a strategic cooperation conference in Shenzhen. Today, the countdown poster of this conference appeared on Weibo. The poster content is “Internet vs. smart manufacturing, zero-sum competition, how can profits grow?” So what will this conference bring?

The arrival of the Internet era The traditional TV industry reshuffled With the advent of the Internet era, users are no longer satisfied with ordinary cable TV demand. In this case, Internet TV came into being. After years of deep exploration and exploration of the market, traditional corporate giants represented by TCL began to pay attention to the Internet. At the same time, Internet companies represented by LeTV and Xiaomi also began to enter the television industry. However, due to lack of experience, the latter frequently appeared to supply. Chain crisis. With its advantages in the supply chain, channels, etc., TCL has taken the initiative in the field of Internet TV.
As a leading company in the TV field, TCL's TV shipments exceeded 20 million units worldwide in 2016, and the number of operational users and active users is still growing rapidly. The business is based on paid content sharing, service traffic sharing, service advertisement sharing, and paid value-added services. The model is also rapidly advancing. The operating model of TCL Internet TV has attracted the attention of TV companies in the same industry and attracted the attention of internet giants such as Tencent.
At the spring conference in 2017, TCL formally launched the new Internet brand Thunderbird and released a number of new Internet TV products.

The birth of "Thunderbird" TV has created a model of common development between "manufacturing" and "internet", achieving the cross-border cooperation and integration of intelligent manufacturing and the Internet. Therefore, the author speculates that the TCL Thunderbird and Tencent conference will discuss in depth the future development direction of Internet TV, and how to rely on big data to achieve the operation and realization of the user.
How to achieve profit growth Thunderbird model is worth paying attention to. In fact, whether it is the traditional manufacturing industry or the Internet industry, how to achieve profit growth is what entrepreneurs are most concerned about. As we all know, TV hardware is nothing more than a collection of various SOC chips and LCD panels and parts, but the soul of television is content. At present, the shortcoming of Internet TV lies in content, and many new Internet TV brands cannot provide users with rich or even legal content due to lack of broadcast licenses.
Thunderbird has extensive content resources due to its deep cooperation with Tencent Video. The advantage of Thunderbird is that, on the one hand, TCL, as a leader in the television industry, has cooperated with a number of third-party integrated broadcast control licensees and video service providers for a long time to ensure the legitimacy of the content of the license. On the other hand, Thunderbird and Tencent and other Internet companies can get a lot of Internet video services, content and membership cards to ensure the richness of content.
This time, TCL and Tencent worked together to jointly promote the "Thunderbird" brand, but also fancy its excellent Internet operation potential, because TCL TV shipments in China and even the world has been far ahead. After cooperation with Tencent, in addition to being able to supplement a large amount of content, there is also a chance to get strong technical support from Tencent Cloud. It is understood that Tencent cloud platform in addition to providing strong computing support, but also audio and video interaction, and the layout of the smart home Internet of things, in order to improve the ecological layout of the living room.

In recent years, TCL has been vigorously promoting the "double +" strategy of "smart + Internet" and "product + service." As TCL Multimedia vice president, general manager of TV+ business center, and CEO of Thunderbird Technology Co., Ltd. said, “From the products themselves and the service users themselves, we can from the cooperation with BAT, for example, our main partners Tencent and Ali now learns something about the entire resources, content, and Internet services, including the service experience."
Conclusion:
The birth of Thunderbird is an important step for TCL to realize the strategic transformation of “Smart+Internet”, and it is also an important layout for Tencent and other Internet companies to enter the TV field. Therefore, the cooperation between TCL Thunderbird and Tencent is likely to provide new ideas for the development mode of Internet TV, and even promote the revolution in the field of smart TV. There are still three days before the conference. Let us wait and see.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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