2014 Gaogong LED Annual Meeting: Hyun Shuo Optoelectronics talks about the breakthrough of domestic packaging equipment

[Text|High-tech LED reporter Xiong Yuheng] Thanks to the LED downstream application market, LED packaging factory once again set off a new round of expansion in the first half of this year. As a package equipment manufacturer upstream of its supporting industrial chain, it has reversed the market demand in the second half of last year. The downturned state has ushered in the golden period of development.

"In the first half of this year, we only distributed 800-900 sets of optical tape equipment, and more than 600 sets of equipment orders have been scheduled until the end of this year." Shenzhen Hyun Shuo Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Hyun Shuo" Zhao Yutao, general manager of Optoelectronics, said in an interview with Gaogong LED that in the first and second quarters of this year, basically the first-line packaging manufacturers in China had large-volume equipment purchase orders, and everyone is actively expanding production.

Obviously, the expansion of the packaging factory and the expansion of the production tide for the current rapid rise of domestic packaging equipment manufacturers, undoubtedly indicates that a huge market opportunity has arrived.

In fact, after years of development, the performance of domestic LED packaging equipment, especially the back-end equipment, has been greatly improved. The performance of some domestic manufacturers has even reached the international first-class level, and the price is only half of the same type of imported brands. Higher cost performance is gradually gaining recognition from packaging companies.

“Especially in the field of back-end packaging equipment, including equipment such as splitting and braiding, all of them have been localized. As a professional enterprise focusing on LED back-end packaging equipment, the current market share of Hyun Shuo Optoelectronics has reached 50%. Zhao Yutao told reporters that the growth rate of LED packaging equipment market will remain above 10% in the next few years.

Despite the positive market, according to the monitoring data of the High-tech LED Industry Research Institute (GLII), the overall increase in the LED industry in 2013 is not obvious, and the field of packaging equipment is inevitable.

Zhang Hongbiao, research director of GLII, believes that since the end of last year, the field of packaging equipment has been surging, and the reshuffle phenomenon is very fierce. Some enterprises are struggling because they cannot achieve profitability. What is more, the direction and method of solving profit growth cannot be found in the long run. Can only choose to give up.

The reason why the domestic front-end LED packaging equipment manufacturers operate more difficult is mainly due to some unhealthy market competition among domestic manufacturers. Some manufacturers not only face the problem, but also do things that violate the market principles. The market situation has turned sharply, and even survival will be difficult. How to win in chaos has become a concern of every equipment company.

As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the annual LED industry's year-end review, analysis and outlook. So far, the high-tech LED conference has been successfully held for four sessions . The 5th High-tech LED Conference will also be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014. On the morning of December 13, Hyun Shuo Optoelectronics will deliver a keynote speech on “The Choice of Breakthrough Path for Domestic Packaging Equipment” at the theme conference of “Technology Driven Supply Chain Transformation New Opportunities” at the High-tech LED Annual Conference. Stay tuned.

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