Smart society people launch a new corporate philosophy for Toshiba

Recently, Toshiba Semiconductor & Storage Products Co., Ltd. of Toshiba, a Japanese semiconductor manufacturer, announced that Toshiba participated in the 16th China International High-Tech Achievements Fair held at the Shenzhen Convention and Exhibition Center from November 16 to 21, 2014. Conference (referred to as the High-Tech Fair) electronic exhibition. And held a press conference at the Marco Polo Shenzhen, launching its new corporate philosophy - "Human Smart Community by lifenology-the technology life requires" and its latest technology And products.

"Human Smart Community" means that Toshiba is committed to achieving a "safe, secure and comfortable society." "Lifenology" is a combination of English Life (Life, Life) and Technology (Technology), which means that Toshiba's cutting-edge technology, products and services make people's lives more comfortable and intelligent.

The conference was held by Mr. Yoshimoto Ken, General Manager and Technical Marketing Director of Toshiba Semiconductor & Storage Products, Mr. Tian Zhongjien, Chairman and General Manager of Toshiba Electronics (China) Co., Ltd., and Nomura, Vice Chairman of Toshiba Electronics Asia Co., Ltd. Mr. Shangsi explained to the industry how Toshiba can integrate its advantages in the comprehensive field and realize the new business concept of “Human Smart Community” through “lifenology” that brings new value and new experience to people.

At the same time, Toshiba also announced adjustments based on the original product layout, including "energy" (including energy generation and reuse, transmission and distribution, etc.), "storage" (including storage products and data centers, etc.) “Medical” (including imaging diagnostic devices, disease prevention, care, and emerging portable electronic medical devices) is its three pillar industries.

“The driving force of our innovation is to meet people's needs for a better life.” Mr. Tian Zhongjien, Chairman and General Manager of Toshiba Electronics (China) Co., Ltd. said: “Our technology and products are for the convenience, health and life of our lives. Sustainability, which is also the source of 'smart society people-oriented'. For this goal, we will not spare no effort."

At the high-tech fair, the products exhibited by Toshiba are:

Power & Automotive

Toshiba has demonstrated semiconductor solutions for automotive and industrial products: motor control technology that makes driving safer, peace of mind, lighting solutions using environmentally friendly LEDs, and high-performance surveillance camera solutions. Toshiba's wide range of discrete device products introduces high-voltage, high-voltage MOSFETs such as DTMOS series and compound semiconductor SiC using new materials.

Memory & Storage

Toshiba has demonstrated its ability to meet high-capacity storage products ranging from massive data for cloud storage to music and video data: "e·MMCTM" for embedded NAND flash, SD memory card, USB memory, SSD, hybrid driver, HDD and SDHC memory card "FlashAir?" with wireless LAN function; and "SeeQVaultTM", a content protection technology that enables playback compatibility and strong security between devices.

Connectivity & Wearable

Toshiba has demonstrated semiconductor solutions for wearable devices and portable products: "TransferJet?" capable of high-speed and large-capacity data transmission, wireless communication technologies such as wireless charging, and bright-mode CMOS image sensors capable of bright and high-speed shooting. In addition, it introduces the overall solution that integrates the sensor interface, power saving and communication functions necessary for wearable devices.

*e·MMC is a trademark of the JEDEC Solid State Technology Association.

*FlashAir is a trademark of Toshiba Corporation.

*TransferJet is a trademark licensed by the General Association of Transfer Legal Associations.

*SeeQVault is a trademark of NSM Initiatives LLC.

About Toshiba <br> <br> Toshiba Corporation Semiconductor & Storage Products Company is mainly engaged in the semiconductor business and the Storage Products Division. The semiconductor business includes industry-leading memory devices, system LSIs, and discrete devices that account for the market's top share. By strengthening the electronic components business, Toshiba is committed to providing a wide range of semiconductor solutions and applications to support and promote smart communities and smart living, centered on memory and discrete devices. For more information please visit: (This article is contributed by Toshiba)

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