4K TV shipments grew nearly 400% Q1 growth momentum

But also in the first quarter, the growth momentum of other types of TV is not as robust as 4K TV. The overall shipments of TVs such as LCD, plasma, OLED and CRT fell by 2% year-on-year, while the shipment of LCD TVs did not increase by more than 3%. This difference in growth momentum is related to the significant year-on-year decline in shipments of plasma and CRT TVs.


The latest issue of the IHS global TV quarter shipment and forecast report indicates that the overall growth slowdown in the TV market has not caused a serious impact on the 4K TV market segments. The market continues to benefit from the general trend of industry development, such as continuous decline. Prices, increasing product styles, and increasingly diverse content and formats. In the first quarter of 2015, China’s 4K TV shipments increased by 244% year-on-year, or more than 2.6 million units.

According to revenue statistics, Samsung Electronics’ 4K TV shipments ranked first in the first quarter, accounting for more than 2% of global 4K TV 3 (parametric picture articles), a slight drop from the fourth quarter of 2014. As the growth of global market share was mainly driven by China's strong seasonal demand, Chinese brands also won a very large sales share in the quarter, thanks to the diversified selection of 4K TV products in China.

Overall, 4K TV shipments in the first quarter accounted for 16% of Chinese brand TV shipments. In contrast, Samsung 4K TV shipments only accounted for 11% of the company's first quarter shipments. Followed by the Korean brand LG Electronics is the second largest brand of 4K TV shipments in the first quarter, with a 15% share of revenue, followed by Hisense, Sony and Skyworth.