Compared to the groundbreaking power of the iPhone X, the iPhone 8 felt like a step backward in terms of innovation, making it even less appealing. The sales launch on Friday the 22nd at 8 AM was particularly embarrassing, with Apple stores experiencing a noticeable drop in customer interest. This lack of enthusiasm was not just limited to one region — it was evident everywhere.
iPhone 8's weak market performance
According to recent data from foreign media, the iPhone 8 series only managed to capture 0.68% of all iPhones sold worldwide during its first weekend. That includes 0.29% for the iPhone 8 and 0.39% for the iPhone 8 Plus. To put that into perspective, this is one of the lowest figures in Apple’s history — only the original iPhone 4 had a slightly lower percentage, while the iPhone 4S reached 0.68%.
Localytics statistics
When compared to previous product launches, the iPhone 8’s performance fell short. For example, the iPhone 5S achieved 0.9% in its first weekend back in 2013, and the iPhone 6 series hit a high of 2.3%, which has since declined. Clearly, the iPhone 8 didn’t generate the same excitement or demand.
Localytics statistics
Interestingly, the iPhone 8 Plus managed the best performance among 5.5-inch models, with 0.39%, surpassing the previous range of 0.2-0.3%. It seems that larger screens are more appealing to consumers. That might explain why Apple decided to phase out the 5.28-inch OLED model and focus on the 5.85-inch and 6.46-inch versions instead.
Localytics statistics
Another factor contributing to the iPhone 8's poor reception was the underwhelming performance of iOS 11. Currently, it holds only 22% of the market share, which is the lowest in recent years. In contrast, iOS 9 dominated with 31% — a level that’s hard to match now. Overall, the iPhone 8 failed to live up to expectations, both in terms of hardware and software, marking a significant departure from Apple’s usual success stories.
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