Compared to the groundbreaking power of the iPhone X, the iPhone 8's lack of innovation makes it even less appealing. The sales launch on Friday the 22nd, which was expected to be a huge success, turned out to be surprisingly disappointing. In the past, Apple stores were always packed with eager customers, but this time, the crowd was noticeably smaller everywhere.
iPhone 8's weak market performance
According to recent data from foreign media, the iPhone 8 series only managed to capture 0.68% of all iPhones sold worldwide during its first weekend on the market. This includes 0.29% for the iPhone 8 and 0.39% for the iPhone 8 Plus. To put that into perspective, this is one of the weakest performances in Apple’s history—only the original iPhone 4 had a slightly lower figure. Even the iPhone 4S achieved 0.68% in its debut weekend.
Localytics statistics
When compared to previous product launches, the iPhone 8 didn’t perform well at all. For example, the iPhone 5S captured 0.9% in its first weekend back in 2013, while the iPhone 6 series reached a peak of 2.3% in its opening weekend. Since then, the numbers have been gradually declining.
Localytics statistics
Interestingly, though, the iPhone 8 Plus achieved the best performance among 5.5-inch models in Apple’s history, with 0.39%, up from the usual 0.2–0.3%. It seems like bigger screens are more attractive to consumers. That might explain why Apple decided to cut the 5.28-inch OLED model and focus on the larger 5.85-inch and 6.46-inch versions instead.
Localytics statistics
Another issue is the performance of iOS 11. Its current market share is just 22%, which is the lowest in recent years. In contrast, iOS 9 held a much higher share of 31%, a number that’s hard to match now. With so many issues, it's clear that the iPhone 8 and iOS 11 aren't meeting user expectations as they once did.
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