With the growing popularity of the "Internet + Intelligence" concept and the rising demand for upgraded consumption, people's expectations for television have evolved beyond basic audio and video functions. Smart interaction and rich content have now become key factors in consumer decision-making.
In the content industry, competition among video platforms has intensified—from fighting for exclusive dramas to launching innovative self-produced net series—creating a highly competitive environment. In the Internet era, content is not only a major resource advantage but also one of the two critical elements that define the audiovisual experience. The other is high-quality image and sound performance. Only when both are combined can the best viewing experience be achieved.
As a leading brand in consumer electronics, Sony is well-known for its cutting-edge technology and strong R&D capabilities. In the TV market, Sony has continuously broken through technical barriers, from 2K to 4K and HDR, driving the entire industry forward. To further enhance content offerings, Sony recently partnered with Tencent Video, the top video platform, to launch three new models: KD-65X8566E, KD-55X8066E, and KD-49X7500E, aiming to deliver the ultimate audiovisual experience.
The KD-65X8566E is designed as a large-screen model, featuring the powerful 4K HDR X1 image processing chip, along with the 4K Sharp Image Processing Engine and Triluminos Color technology. These advanced features optimize the color and clarity of online content, such as Tencent Video, and preserve more detailed shadow information, offering a richer visual experience.
To enhance the immersive effect, this model includes a front-facing virtual surround sound system and supports Dolby Surround decoding, delivering an impressive 3D audio experience. Whether it's the action in a game or the intense scenes in a war movie, you'll feel like you're right in the middle of the action.
The KD-55X8066E is a 55-inch model with a sleek design that seamlessly integrates into any living space. It features the 4K Sharp Image Processing Engine PRO and supports H.265 encoding, which reduces video file size by up to 50% compared to H.264. This allows for higher quality streaming at lower bandwidths. It also includes a built-in 4K player that supports various video formats and can decode 4K 60P videos effortlessly.
Sony’s classic Triluminos Color technology ensures a broader color gamut and effectively restores color loss from compressed online videos, making colors more vivid and realistic.
The KD-49X7500E, though smaller in size, doesn't compromise on performance. It uses the same 4K Sharp Image Processing Engine PRO, which analyzes images in real time and optimizes them for better clarity and reduced noise. This makes online content look sharper and more immersive, offering a viewing experience far superior to that of phones or computers.
For an enhanced audiovisual experience, pairing these TVs with Sony Echo Walls can make a big difference. The entry-level HT-CT290 offers a wide sound field and a cinema-like center effect, while the high-end HT-MT500 features a unique sofa mode that delivers powerful low-frequency vibrations, enhancing the emotional impact of movies.
These new TVs, combined with Tencent Video’s vast library of 190,000 copyrighted dramas and 120,000 hours of variety shows, provide an unmatched entertainment experience. Plus, customers who purchase any of the three models will receive a 12-month Tencent Video Super VIP card. Don’t miss this chance to step into the era of high-definition home entertainment.
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