Last year’s second half saw a sharp rise in the prices of TV panels and other raw materials, prompting Xiaomi to make minor price adjustments. Despite these increases, Xiaomi maintained one of the lowest price hikes in the TV industry. Fast forward to this year’s second half, as upstream raw material prices have dropped, Xiaomi's TV lineup has followed suit with price reductions. The 4A series, ranging from 43 to 65 inches, has seen the largest decrease of up to 1,000 yuan. This move has sparked discussions, with some attributing the price cuts to the ongoing challenges in the smart TV market, particularly following the LeTV incident.
In response to these changes, Wang Chuan, co-founder of Xiaomi and head of its TV division, recently published an extensive article titled "Why Did Xiaomi TV Cut Prices?" In it, he addresses the decline in raw material costs and the rationale behind the pricing strategy. Wang emphasized that Xiaomi remains committed to delivering high value for money, stating that the company always considers how to keep costs down while maintaining quality. He noted that despite a broader decline in the TV market during the first half of this year, Xiaomi TV experienced a year-over-year sales growth of 91.2%.
Xiaomi TV’s vision is to create the best TVs at affordable prices. By leveraging its supply chain, sales channels, and innovative business model, Xiaomi manages to balance quality and affordability. Over the years, they’ve focused on enhancing product quality, sound, craftsmanship, content, and intelligence, achieving top-tier standards in each area. Their dedication to gradual improvement has earned significant recognition within the industry.
With the growing internet-savvy user base, consumers are becoming more discerning, preferring brands that offer fair pricing without compromising on quality. Companies like Xiaomi, which prioritize affordability and innovation, seem well-positioned to thrive in this environment.
If you're looking to enhance your Xiaomi TV experience, consider installing Sofa Butler via a USB drive. This tool allows you to stream free HD live broadcasts and on-demand movies. For those interested, detailed instructions on how to set up Sofa Butler on a Xiaomi TV can be found [here](http://#U disk).
Overall, Xiaomi’s strategic approach not only keeps prices competitive but also ensures they deliver superior value, reflecting their commitment to making advanced technology accessible to all.
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