Haier Disney custom refrigerator will push home overall solution

On August 11th, Haier released a Disney-themed custom series of refrigerators at its Suning headquarters in Nanjing, officially launching the series of Mickey's collection refrigerators, and demonstrating Haier Super Marines, Frozen Romance, and Brain Team theme refrigerators. Wait.

As a customized refrigerator, Disney's biggest feature is the exclusive appearance of the refrigerator, which combines a variety of Disney's classic cartoon image elements, very stylish, more suitable for young consumer groups on the demand for personalized, quality products.


According to reports, in addition to appearance differences, Haier Disney theme custom series of refrigerators also added a variety of functions, Mickey refrigerators use fine control of dry and wet storage technology, moisturizing area can achieve relative humidity of 90% of the environment, Can better store fruits and vegetables; and the relative humidity of the treasure area can be reduced to 45%, more suitable for storage of Cordyceps sinensis, tea and other precious dry goods. At the same time, in order to realize the fine management of ingredients, this refrigerator also adopts micro wind tunnel air cooling, which can intelligently sense the temperature of each compartment, achieve directional intelligent temperature control, and use a multi-functional greenhouse to complete a wide range of 5 °C -20 °C Temperature change to meet the preservation needs of different foods.


In addition, this refrigerator is also equipped with a superconductor plate, which uses an aluminum alloy composite material, which incorporates efficient heat pipe technology. You can also thaw quickly. The official introduction of the customized refrigerator also features mute, energy-saving and sterilization functions. The mute can reach 35Db. The power consumption is only 0.68 degrees a day and the sterilization rate is 99.9%.


After the meeting, Wang Xiaohu, the general manager of Haier’s custom platform, said in an exclusive interview with Tencent’s home appliances that the biggest problem faced in customizing home appliances was the rapid feedback on user needs. The Disney product line was the first time in 3 months. , This is also related to Haier's sound industrial layout and R&D capabilities. Since then, it has also maintained communication with user groups and conducted real-time iterations. In addition, he pointed out that for the current slow development of smart home appliances, he said that the current largest number of smart home appliances The problem is still a single product, the lack of a complete system and connection to meet a variety of different home scenes, Haier customized platform will be further in the future in the overall home solution to make a fuss, from the appearance to the full range of intelligent interactive customization.


It is reported that all Haier Disney products released this time will be on the line of sales on August 18 at Suning.com. At present, except for the known version of the Super Marine, which sells for 4,299 yuan, the rest of the selling price is not yet disclosed.


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