With the opportunity of post-disaster reconstruction, many merchants earned a lot of money in 2009, and major manufacturers also stepped up their deployment in Sichuan. The highlights of the Sichuan market in 2009 were numerous.
Sunshine lighting sales doubled, more than 130 new outlets since 2009, Sunshine Lighting focused on channel construction in Sichuan, and with the advantages of brand, conventional products, cost-effective and close cooperation with manufacturers, more than 130 new outlets were added throughout the year. The number of monopoly image display stores reached 56. According to Zhao Yuehuai, manager of Sunshine Lighting Sichuan Office, there are more than 160 distribution outlets in addition to Ganzi and Aba in Sichuan, and completed projects such as Qingchuan Primary and Secondary School and Southwest Design Institute, with sales of more than 14 million yuan, of which channels accounted for About 50%. It is also known that Sunshine Lighting will further subdivide the Sichuan market this year, and plans to invest 600,000 yuan to increase the visibility of Sunshine in second- and third-tier cities. The sales target is expected to be 25 million yuan.
Laiyuan Lighting established 70 distributors
At the beginning of September 2009, Laiyuan Lighting officially set up a logistics center in Sichuan, fully integrated the sales resources from 2006 to the present, and opened the second and third grades of Sichuan with the help of the main products such as downlights, ceiling lamps and bean gallbladder lamps. The market has nearly 70 distributors in Mianyang, Deyang, Nanchong, Zhangzhou and Yibin, Sichuan.
Peng Jinlin, manager of Laiyuan Lighting Sichuan Logistics Center, also revealed that Laiyuan Lighting is positioned in the middle and high-end, currently focusing on wholesale and retail. This year, we will take the high-quality and low-cost route, so that consumers can fully understand the high-quality products of Laiyuan, in order to promote the development of the Sichuan market and gradually establish a perfect distribution network.
Relo Lighting has more than 30 distributors. According to Huang Jianguo, manager of Relo Lighting Chengdu Office, since the establishment of the logistics center in September last year, the channel outlets have gradually improved, and now there are more than 30 distributors in Sichuan. This year, we will further increase market share and improve distribution channels with cost-effective products.
Jialixin has developed more than 10 customers. After entering the Chengdu market, Jialixin has focused on energy-saving lamps, T8, T5 brackets and ballasts. With its good quality and high cost performance, it has been favored by customers and is already in Chengdu. Jinfu Lighting City, Fuhe Lighting City, Brilliant Lighting City and other professional markets have established dozens of customers, distributed throughout Mianyang, Deyang and other places. According to Huang Shijun, manager of Sichuan Logistics Center of Jialixin, Jialixin will implement channel flattening in Quanchuan this year, focusing on strengthening marketing and publicity, and developing distribution outlets.
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