According to the "China's roadmap for phasing out incandescent lamps", starting from October this year, China will ban the import and sale of incandescent lamps for general lighting of 60 watts and above.
At present, China's lighting power accounts for about 13% of the total electricity consumption of the whole society. If all the incandescent lamps in use are replaced with high-efficiency lighting products, the annual energy saving will be 48 billion kWh, and the energy saving potential is huge.
Analysts observed that as LED prices fell and light efficiency increased year by year, the acquisition cost recovery cycle was significantly shortened, and the global commercial and public sector's willingness to replace lamps was greatly enhanced. The pulling effect of LED replacement light sources has also begun. Prominent.
Analysts estimate that alternative light source products such as LED bulbs and lamps are the most popular in the market. In 2014, the output value of LED lighting will reach 17.8 billion US dollars, and the total number of LED lighting products shipped will reach 1.32 billion, a 68% increase from 2013. In 2014, the global LED bulb demand will increase by 86%, while the LED tube demand growth rate will reach 89%.
Opportunities At present, LED manufacturers at home and abroad have begun to dig "channels" to divert water or remove old cloth "new":
Dehao Runda and NVC Lighting Operations Center signed sales of 1 billion yuan
On March 15th, Dehao Runda signed the “2014 Regional Operation Center Distribution Agreement†with NVC Lighting's 37 new operation conferences at NVC Lighting's 2014 LED new product launch conference, with an intentional sales of 1 billion yuan.
It is reported that in 2013, Dehao Runda sold LEDs of approximately RMB 260 million through NVC Lighting. The sales amount of NVC Lighting's LED lighting products in 2013 was nearly 1 billion yuan. In 2013, the revenue share of NVC LED lighting has increased from less than 5% in 2012 to about 20%. Wu Changjiang said that this year is the "watershed" for the development of China's LED lighting industry, and NVC will further increase this proportion to 50%.
Mulinsen Lighting's 2014 performance target of 1 billion yuan
On February 22, Mulinsen achieved a good result in the first national general agent meeting in the first hour of the order amount exceeding 1 billion yuan. Sun Qinghuan, chairman of Mulinsen, announced the goal for 2014: Mulinsen Lighting's sales in 2014 exceeded 1 billion yuan and became the industry's leading brand. In the next three years, Mulinsen will make a 10 billion-level mass brand.
In 2014, Mulinsen's goal was to hold nearly 100 agent conferences in the provincial, municipal, and county-level markets, open nearly 1,500 specialty stores in the terminal market, set 300-500 billboards nationwide, and at the same time, have existing monopolys. The store carries out image upgrades and so on.
Optimistic about LED patent technology Foshan Lighting intends to acquire equity of Suzhou Mengtai
On March 11, Foshan Lighting announced that the company plans to acquire Suzhou Mengtai Libao Photoelectric Co., Ltd. Foshan Lighting said that Suzhou Mengtai has advantages in research and development, but its management is relatively weak. The acquisition of equity is beneficial to both parties. Foshan Lighting originally needed to pay for the use of Suzhou Mengtai patents, and the acquisition can be used without compensation, and the patent is more secure.
European and American lighting giant hair price war, grab the LED bulb market
Cree is the leader in a few LED chips that entered the consumer LED bulb market last year. In just one year, the price of light bulb products sold by the company through HomeDepot fell by 23%. For example, one of the equivalent of a 60W LED bulb, the price fell from $12.97 to $9.97. Recently, Cree has launched a new LED bulb equivalent to 100W, with a brightness of 1600 lumens, softlight and cooldaylight, priced at $19.97, and is expected to be an annual energy source. It is consumed at around $2.17.
At the same time, Philips is not lonely. Last Monday, Philips released a 60W equivalent LED bulb for $9.97. Another lamp equivalent to 100W is priced at $24.97. The company said that all of Philips' bulbs have received the ENERGY STAR certification issued by the US government, and buyers can get kickbacks.
According to another report, on March 8th, Philips' smart home lighting bulb hue (personal wireless intelligent lighting system) officially landed in the Chinese market. The life of each hue bulb is about 25,000 hours, and the brightness is equivalent to the traditional 50W bulb, which is energy efficient. Currently, hue is only sold exclusively at national Apple retail stores (including physical stores and online stores).
At the same time as the giants fought, the market newcomers are also preparing to join the battle group. Switch, a startup based in San Jose, Calif., said its equivalent of 40W and 60W LED bulbs are currently selling for $11.99, and the company is expected to sell products equivalent to 75W and 100W at low prices this year.
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