Why is it difficult to popularize 4K TV?

Starting from the first 4K TVs launched on the domestic market, sales of 4K TVs have been increasing step by step since December of last year. More brands, more series, and more products have enriched the 4K TV product line. However, the price of such products has risen from more than 200,000 yuan to less than 7,000 yuan. The increase in the market share of 4K TVs has not kept pace with the price drop. For the popularity of 4K TV, what we may have said most is the source problem. For this reason, TV manufacturers, content providers, and so on, have also been making continuous efforts. Although it may seem to have little effect, the overall trend is more optimistic. Even so, we should clearly understand that there are still many problems that need to be solved in addition to the film source in the popularization of 4K TV.

Big screen 4K TV prices are too high

Judging from the current market, for the 4K TV products, the vast majority of consumers have been still waiting to see attitude, the reason is only one word: expensive! Of course, although there are also some low-cost 4K TV type in the market However, these low-priced products are mostly small-sized models. In fact, they do not fully reflect the level of 4K ultra-high-definition resolution. Therefore, in the face of those expensive large-screen 4K models that are indeed "value for money", "shallow shyness" has become the first feeling of many friends. Such as the Sony 65-inch 4K TV KD-65X9000A current official offer 34,499 yuan, Samsung 55-inch 4K TV UA55F9000AJXXZ official offer 29,999 yuan, Skyworth 50-inch 4K TV 50E8EUD offer is also around 10,000 yuan ... although in addition to double 11 and double 12 such large Apart from promotional activities, almost all large-screen 4K TVs have declined in price to varying degrees every month, but they are still much higher than the price of full HD TVs of the same brand and size. Coupled with the current lack of 4K video, this price has become the first "insurmountable" barrier on the road to 4K television.

User acceptance is not high

We admit that the high resolution and large-size design of 4K TVs is a hot spot in the market and indeed it can bring visual improvement to the audience. So why is there a problem of low user acceptance? In fact, the main reason is because some domestic manufacturers are too eager to use some small-size low-cost products to impose the 4K concept on consumers. We have seen in the market that some 4K products whose prices are significantly lower than the average mainstream level often use a small size of about 40 inches, and we do not say whether the refresh rate of these products is high enough? Is the lifespan long enough? Does the built-in speaker ensure that the audiovisual experience is met? The actual critical visual experience will be greatly reduced, which is in stark contrast to the mainstream 4K model of the big screen. As a result, the small-size 4K TVs that many friends bought home were virtually the same as those of full-HD TVs, and caused confusion about the 4K concept.

Lack of television peripheral equipment

In addition to the 4K TV price and user acceptance, the development of 4K TV has a lot to do with its surroundings. Many people think that the peripheral equipment of 4K TV can not be purchased without spending money. In fact, the development of television depends on the development of the entire industry chain. The upgrading of 4K TV also drives the reform of the entire industry chain. However, for consumers, there are few peripheral devices that can be selected after having a 4K TV. For example, since each 4K movie has a size of 100GB or more, it is obvious that Blu-ray discs that previously carried high-definition movies could not store 4K contents well, and when we have a 4K TV, which kind of carrier is used to store 4K videos? Which kind of player can be used to decode 4K videos well? These have also become a challenge for 4K TVs. Although we have seen some solutions in the news from time to time, such as Sony's FMP-X1 and other products, the price of about RMB 4,300 yuan is still far away for the average consumer, and it is somewhat “unusual”.

Insufficient support from the broadcasting industry

In addition to the scarcity of peripheral devices mentioned above, the update of the broadcast television industry during the broadcast of 4K movies has also become the weakest driving force for 4K TVs. We said that the television broadcasting industry needs to complete the work of recording, editing, and disseminating 4K programs, but these tasks all require related 4K equipment to support, although we have also seen many recent news such as the British sky. The TV station used 4K "ultra-high definition" technology to broadcast a Premier League game and became the first service provider in the UK to provide 4K live TV; Sony and FIFA announced that following the Confederations Cup last summer, the 2014 Brazil Football World Cup The final will be photographed as a 4K signal and so on, but perhaps the problem of the shooting equipment is solved, and how to transmit it to the audience's home has become a very troublesome thing. Currently, 4K programs supported by foreign 4K television stations are simply transmitted in a manner that splits the 4K contents into 4 separate contents and transmits them through 4 different channels, and then joins them after receiving them. For the domestic market, the problem of high-definition signal transmission has just barely been solved. To popularize 4K, it is obviously a huge challenge.

In addition to film sources, 4K TV peripherals, 4K television programs, excellent user experience, affordable prices, and other issues have become a barrier to the current popularity of 4K TV, although various aspects of the industry are currently addressing these issues. , and some have been gradually effective, but as an ordinary consumer, we still hope that the speed can be faster, so that we can be closer to 4K.