Xie Suyun: Corporate brand promotion and LED product promotion strategy

On August 8th, 2010 LED illuminated China tour - the fourth seminar of national tour research and industrial seminars was successfully held in "Jiangcheng" Wuhan, and the scene was very enthusiastic. The seminar was held in the multi-function hall on the third floor of Guanhu Building, Wuhan Lakeside Garden Hotel. It was hosted by Gaogong LED and Wuhan·China Optics Valley Semiconductor Lighting R&D and Industry Alliance. The meeting held a profound discussion on the current hot topics of LED industry development in Hubei Province and LED industry planning.

The conference attracted a total of 150 visitors. Most of the audience at the conference were senior executives and members of government agencies of LED enterprises in Wuhan. At the meeting, Diyuan Optoelectronics Dong Zhijiang, Jiangsu Xinli Optoelectronics Chen Xu, Ke Rui China Li Wei, Gao Gong LED Xie Suyun and other outstanding speeches. Chen Huafen, director of the Economic Development Bureau of Wuhan East Lake Development Zone, delivered a speech on behalf of the government.

Gao Gong LED Director Xie Suyun: Corporate Brand Enhancement and LED Product Promotion Strategy

Brands are not equivalent to popularity and reputation, and brands are the first choice. The establishment of a brand is a long-term process and the means are more diverse. The promotion of the brand is not difficult. The most difficult thing is the maintenance of the brand. Xie Suyun believes that the establishment of LED corporate brand is crucial for the marketing of LED products, and the establishment of the brand must be based on the promotion and sales of products. These objects mainly include LED listed companies, government procurement departments and LED engineers.

At the meeting, Xie Suyun summarized the status quo of domestic LED enterprise brand promotion: 1. Most manufacturers have weak brand awareness, or do not know what brand building is; 2. The low-level brand building method is to put on products and packaging. Brand mark, many companies can not do this; 3, the advanced brand building method is to ask professional media organizations to carry out brand planning, through the media, forums, exhibitions and other ways to expand brand awareness. For the choice of media platform, Xie Suyun put forward several principles: 1, professional audience; 2, professional enterprise information and product data; 3, through the industry upstream and downstream, and listed some alternative media. He believes that the overall online media promotion and all-round offline promotion can quickly improve the overall brand image of the company.

Finally, he proposed three suggestions for brand promotion: 1. Must take the professional brand route: brand building; 2. In-depth cooperation between brand enterprises and designers, and public service companies; 3. Strategic cooperation between upstream and downstream.

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Xie Suyun, Marketing Director of Gaogong LED

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