With the growing integration of AI and big data, the color TV industry is gradually moving into a post-intelligent era. However, whether AI will fully replace smart TVs remains uncertain. Two key factors are at play: first, the market has experienced a sharp decline, and second, the average replacement cycle for televisions is quite long—typically between 6 to 8 years. As a result, it's still too early to claim that AI will drive the next wave of growth in the color TV market.
The rise and fall of LeTV Super TV seems to have reflected the broader challenges of the intelligent TV era. While AI holds promise, its role in shaping the next phase of the industry is still unclear. Will it truly take over the "big stick" of intelligence, and will it spark a new era of profitability? These questions remain unanswered for now.
Since 2012, LeTV’s low-price and high-distribution strategy accelerated the shift toward smart TVs, triggering a wave of replacements in households. According to Aowei Data, the domestic color TV retail scale reached 42.628 million units in 2012. Over the next four years, sales fluctuated but remained high, reaching 47.81 million in 2013, 44.61 million in 2014, 46.74 million in 2015, and 50.89 million in 2016.
However, as this round of smart TV replacement begins to wind down, the domestic color TV market has returned to pre-2012 levels. In the first half of 2017, retail sales dropped to 21.81 million units—a 7.3% year-on-year decrease. The third quarter of 2017 was even worse, with sales hitting 10.41 million units, a 12.9% drop compared to the same period the previous year.
One major reason for this decline is market saturation. Smart TVs have already captured most of the demand in recent years, and the long replacement cycle of TVs—usually 6 to 8 years—means many consumers are not in need of an upgrade yet. Even those who own older models often find them sufficient for their daily needs.
On the other hand, product upgrades in both hardware and services have failed to significantly boost user demand. Currently, color TVs are divided into two main categories: hardware and services. Hardware improvements mainly focus on image and sound quality, but such iterations take time. OLED and QLED technologies are being promoted, but they remain expensive. For most users, 4K LCD TVs are more than enough, making high-priced replacements unnecessary.
At the service level, content and application innovation are key. While smart TVs have integrated content services, some premium content is still scattered among large companies, making full integration difficult. This limits the overall user experience.
When it comes to application innovations, AI is one of the most promising areas. Currently, AI in TVs is mostly limited to voice interaction and intelligent recommendations. Although voice control can be more convenient than using a remote, issues like accuracy and the need to say specific wake-up words still exist.
Despite not having become as mainstream as smart TVs, AI is not off track in terms of TV development. Looking at manufacturers, both internet-based and traditional TV brands are actively exploring AI applications. At the recent CES, Changhong showcased the latest CHiQ AI TV Q5K, featuring improved voice interaction methods.
Micro-Whale TV, an internet-based brand, has taken a more user-friendly approach from the start. It introduced voice control early on, allowing users to easily find programs they might not see elsewhere online. Beyond entertainment, Micro-Whale TV also acts as a helpful assistant in daily life, offering rich content and enhancing user engagement.
In addition to AI and big data, Micro-Whale has achieved personalized content recommendations tailored to individual preferences. It has also made significant progress in semantic recognition, enabling it to understand casual speech and match high-quality content quickly through big data analysis. This helps users discover what they want more efficiently.
Looking ahead, Micro-Whale plans to introduce a “distance speaking†feature. Simply saying “Hello Micro-Whale†will activate the TV without needing to press the voice button on the remote. This represents a step closer to real “human-computer dialogue.â€
New and cooler products are emerging in the market. Some features, like voice activation, are already being applied to Micro-Whale projection devices. Users no longer need to say specific wake-up words—they can simply ask, “What do I want to watch?†or “Open this app,†and the TV will respond directly, taking human-TV interaction to a new level.
For the color TV industry, intelligence is an inevitable trend, and the next stage must be AI. However, the timing of this transition depends largely on technological development and real-world application. In the AI era, human-TV interaction is fundamental, but it's just the beginning. When TVs can seamlessly connect with all home devices and offer intuitive interaction, we may finally witness the dawn of a new TV era.
WARNING!
Do not plug two or more meters together!
IMPORTANT
Don't plug in an appliance where the load exceeds 16 Amp. Always ensure the plug of any appliance is fully inserted into the meter outlet. If cleaning of the meter is required, remove from mains power and wipe meter with a dry cloth.
KEYBOARD DEFINITION
1). SET: Set price with button UP.
2). MODE: Exchange display state.
3). UP: Set price combined with button SET.
GENERAL FEATURES
1).Display line power.
2).Display and memory accumulative total power quantity.
3).Display and memory total power charge of price.
THE DATA DISPLAY
Press MODE button the data displays as follows:
W →KWh →PRICE →COST/KWH
↑_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _↓
1). Plug in socket and power on, the meter will display real power.
2). Press MODE button once again and release, the meter will display accumulative KWh.
3). Press MODE button once again and release, the meter will display total power charge.
4). Press MODE button once again and release, the meter will display COST/KWH.
SETTING PRICE OF COST/KWH
1). Press SET button during display COST/KWH,the first digital COST/KWH flash, press UP button to set it.
2). Press SET button once again and release, the second digital COST/KWH flash, press UP button to set it.
3). Press SET button once again and release, the third COST/KWH flash, press UP button to set it.
4). Press SET button once again and release, the fourth COST/KWH flash, press UP button to set it.
5). Press SET button once again and release, the radix point COST/KWH flash, press UP button to set it.
DATA CLEAR
Press and hold MODE button for 5 seconds will clear KWH,PRICE and COST/KWH data.
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