In recent days, He Yang, an industry analyst in the home appliance sector, pointed out that in response to the ongoing trend of consumption upgrading, the home appliance industry should leverage branding, health, and smart technology to optimize its industrial structure and expand product offerings. As a key component of everyday life, the home appliance industry has gradually entered a new stage of development over the past few years, following the general trend of consumer upgrades. However, according to industry experts, there are still issues of imbalance and insufficient growth within the sector.
Firstly, technological monopolies have led many consumers to "see price changes" but remain unable to afford or own high-quality products. Secondly, the application of cutting-edge technologies in consumer products is slow, with most innovations remaining confined to laboratories or industrial use, rather than reaching the mass market. This gap creates a challenge between the desire for a better life and the current state of the industry. How can home appliance companies utilize trends like branding, health, and intelligence to optimize their structures, expand product lines, accelerate innovation, and meet the growing demand for a better living experience?
**Breaking the technical monopoly to make premium products more accessible**
He Yang emphasized that "the foundation of consumption upgrading lies in manufacturing upgrading." In the past, high-end technologies and quality were concentrated in a few domestic and international brands, creating a technological monopoly that resulted in high prices. For ordinary consumers, the dream of owning advanced home appliances came at a steep cost.
Take Sharp, a globally recognized brand, as an example. Although its screens, technology, and product quality were world-class, its prices remained high, making it less approachable compared to local TVs. While consumers trusted Sharp's quality, they often hesitated due to the price. After Foxconn invested in and supported Sharp, the company leveraged Foxconn’s supply chain to increase production scale, improve efficiency, and reduce costs. This allowed Sharp to offer high-end products at more affordable prices while maintaining top-tier quality.
According to Dr. Chen Guoguo, vice president of Foxconn and Sharp TV’s market operator, positioning Sharp as “premium yet affordable†was achieved through technological advantages and Foxconn’s industrial chain strengths. By focusing on user experience and aligning with consumer upgrades, Sharp made high-quality products accessible to Chinese consumers, enabling them to enjoy a better lifestyle.
Zhang Ding, a researcher in consumer economics, believes that “premium yet affordable†is the key to meeting the needs of a better life. It’s not just about price, but about delivering value that resonates with consumers.
**Widening access to advanced technology to elevate civilian-grade products**
Zhang Ding also highlighted that another major issue is the slow adoption of cutting-edge technologies in daily life. Some innovations remain stuck in labs or industrial applications, failing to reach the consumer level. This creates a situation where even the wealthy cannot easily purchase a better quality of life.
He Yang noted that through manufacturing upgrades and supply chain integration, production costs can be reduced, and core technologies can be embedded into various product lines, bringing high-end features to the masses. This is a crucial path for the home appliance industry to address the challenges of uneven and inadequate development.
Sharp, leveraging Foxconn’s full industrial chain, launched large-screen TVs like the 60-inch and 70-inch models. In June this year, Sharp introduced the first truly integrated product combining Foxconn’s manufacturing process with Sharp’s panel technology—the Kuang series. With features like cadmium-free wide color gamut, high dynamic contrast, and fast decoding, these TVs significantly enhance the audiovisual experience.
However, some consumers faced limitations due to small living spaces. To address this, Sharp continued innovating in display resolution, from 2K to 4K, and now applying 8K technology to large-screen TVs. The result? A much closer viewing distance, making the TV more interactive and immersive.
In 2016, Foxconn and Sharp established an 8K display ecosystem lab in Shenzhen, leading to the launch of the world’s first 8K TV this August. According to a Sharp representative, 8K technology isn’t just about improving visual comfort—it’s a cornerstone for China’s future manufacturing and a key driver for enhancing human life.
With 8K ultra-high-definition and 5G support, Sharp is pushing the boundaries of what’s possible. From video calls to real-time traffic systems, the integration of 8K and 5G will redefine how people interact with the digital world. In the future, large TVs could become central hubs for home security, transportation, education, and more, transforming everyday life in meaningful ways.
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