Bosch Sensortec is addressing the three major challenges facing consumer MEMS technology in 2017. At a recent press event, Leopold Beer, President of Bosch Sensortec Asia Pacific, highlighted these key issues. The first challenge is the slowing growth of the smartphone MEMS market, which remains highly competitive. Despite its maturity, the smartphone sector still dominates MEMS demand, but the market has reached a plateau. This has led to increased competition as both new and established players continue to enter the space, making it more crowded than ever.
The second challenge lies in the slow adoption of new applications, such as wearables. While there's growing interest in these areas, the market is still fragmented, with limited volume and high customization demands. For MEMS providers, developing wearable solutions requires significant investment in R&D, as customers are very specific about their needs.
The third challenge is the hesitation from customers to adopt innovative MEMS or semiconductor applications. Even though there’s potential for growth, the uncertainties—like market instability and technical risks—make it difficult for companies to commit to new ideas.
To tackle these challenges, Bosch Sensortec has shifted its business model. No longer just a component supplier, the company now offers integrated solutions that combine sensors, DSPs, microcontrollers, and proprietary software algorithms. This allows them to deliver complete, ready-to-use systems tailored to customer needs.
For example, instead of providing standalone environmental sensors, Bosch now offers all-in-one units like the BME680, which integrates pressure, temperature, humidity, and VOC detection into a compact 3mm x 3mm package. They also help customers find application ideas, ensuring their products are used in the most effective ways.
Additionally, Bosch is pushing into new markets through innovation. Their BML050 MEMS scanner enables laser projection displays without focusing, turning any surface into an interactive interface. This opens up new possibilities in smart devices and beyond, expanding Bosch’s presence into optical microsystems.
Currently, Bosch Sensortec offers a wide range of MEMS products. These include inertial sensors (accelerometers, gyroscopes, IMUs), environmental sensors (pressure, humidity, and multi-sensor modules), smart sensors (ASSN and smart hubs), optical sensors, and acoustic sensors.
Jeanne Forget, Vice President of Marketing at Bosch Sensortec, outlined three key strategies for future development: reducing size and power consumption, enhancing integration by combining processors, sensors, and software into one package, and developing new sensor clusters based on different technologies.
In 2015, Bosch’s global sales reached 70.6 billion euros. Of this, 59% came from mobile device solutions, while 41% came from industrial, energy, and consumer sectors. Geographically, Europe accounted for 53% of sales, Asia for 27%, and the Americas for 20%.
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