In recent years, camera technology has become a key driver of innovation for major smartphone manufacturers, playing a crucial role in shaping consumer choices. Leading brands like Huawei, OPPO, and vivo have rapidly adopted dual-camera systems, pushing the boundaries of mobile imaging. However, while many companies continue to focus on dual or multi-lens setups, Apple has taken a different approach by advancing its mobile imaging capabilities from 2D to 3D through internal R&D and technological integration. This move has positioned Apple as a pioneer, creating a new standard that other brands are now racing to catch up with.
The upcoming iPhone 8 is expected to feature a 3D camera, capable of capturing depth information, supporting facial and iris recognition, and enabling advanced features like 3D selfies. Industry experts, such as Huang Yuanhao, CEO of Obi Zhongguang, predict that 3D cameras will soon become the standard in the next generation of smartphones. As these technologies evolve, they are likely to serve as the main authentication method for smart devices, offering convenience and diverse applications that can quickly capture market share.
From a technical perspective, 3D cameras are becoming essential for future mobile development. Facing fierce competition and Apple’s early advantage, many manufacturers are urgently seeking ways to break through Apple’s technological dominance and meet rising consumer expectations. Shenzhen Obi Zhongguang Technology stands out as a leader in this field, having filled a critical gap in 3D camera technology. Globally, only four companies—Apple, Intel, Microsoft, and Obi Zhongguang—are producing mass-market 3D cameras.
Obi Zhongguang’s Astra series, including Astra, Astra Pro, and Astra Mini, has been in mass production since 2015. The company also secured a strategic investment from MediaTek in 2016. Their self-developed 3D depth cameras support a wide range of functions, such as face and gesture recognition, skeleton tracking, 3D measurement, environment sensing, obstacle avoidance, and more. These solutions find applications in TVs, smartphones, robotics, AR/VR, smart home security, and automotive assistance.
Recently, Obi Zhongguang announced the launch of a new generation of structured light 3D sensors, which are more compact, offer higher resolution, and consume less power. This makes them suitable for a wide range of consumer electronics, including phones, tablets, and notebooks.
With over 300 patents filed globally, Obi Zhongguang has built a strong foundation in 3D imaging, from chip design to software algorithms and application frameworks. As 3D camera adoption grows in smart devices, the market outlook remains positive. As a global leader in AI-powered machine vision, Obi Zhongguang continues to lead the way in 3D camera technology, maintaining a competitive edge over other players in the industry.
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